Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The distinction between "vacationing" (relaxation) and "traveling" (exploration) is becoming increasingly important for planning and maximizing trip enjoyment.
Vacationing vs. Traveling- Experiences Over Material Goods
- Values-Driven Consumption
- Personalization
- Stress Management
- Travel planning
- Consumer Attitudes
- Travel & Tourism
The distinction between "vacationing" (relaxation) and "traveling" (exploration) is becoming increasingly important for planning and maximizing trip enjoyment.
Hilton: 2025 trends reportVacationing vs. Traveling
The distinction between "vacationing" (relaxation) and "traveling" (exploration) is becoming increasingly important for planning and maximizing trip enjoyment.
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Short Trend Summary
Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets.
Points & Money Budgeting- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Loyalty Programs
- Personal Finance
- Consumer Attitudes
- Finance & Money
- Travel & Tourism
Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets.
Hilton: 2025 trends reportPoints & Money Budgeting
Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets.
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Short Trend Summary
Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.
High-Tech Meets Digital Detox- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Hospitality
- Technology
- Wellness
- Consumer Attitudes
- Digital Platforms
- Travel & Tourism
Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.
Hilton: 2025 trends reportHigh-Tech Meets Digital Detox
Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.
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Short Trend Summary
Travelers are increasingly seeking unique and thrilling experiences, driving demand for adventure tourism.
Adventure Tourism on the Rise- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Outdoor Recreation
- Tourism
- Consumer Attitudes
- Travel & Tourism
Travelers are increasingly seeking unique and thrilling experiences, driving demand for adventure tourism.
Hilton: 2025 trends reportAdventure Tourism on the Rise
Travelers are increasingly seeking unique and thrilling experiences, driving demand for adventure tourism.
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Short Trend Summary
The focus on sleep and relaxation during travel is deepening, moving beyond basic sleep needs to encompass a wider range of restorative experiences.
Sleep Tourism 2.0 Evolves- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Technology
- Wellness
- Health & Wellness
- Travel & Tourism
The focus on sleep and relaxation during travel is deepening, moving beyond basic sleep needs to encompass a wider range of restorative experiences.
Hilton: 2025 trends reportSleep Tourism 2.0 Evolves
The focus on sleep and relaxation during travel is deepening, moving beyond basic sleep needs to encompass a wider range of restorative experiences.
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Short Trend Summary
Travelers are increasingly seeking experiences that evoke nostalgic memories, recreating childhood trips and engaging with throwback entertainment.
Nostalgia Drives Time Travel- Experiences Over Material Goods
- The Power of Community and Connection
- Entertainment
- Food & Beverage
- Hospitality
- Consumer Attitudes
- Culture
- Travel & Tourism
Travelers are increasingly seeking experiences that evoke nostalgic memories, recreating childhood trips and engaging with throwback entertainment.
Hilton: 2025 trends reportNostalgia Drives Time Travel
Travelers are increasingly seeking experiences that evoke nostalgic memories, recreating childhood trips and engaging with throwback entertainment.
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Short Trend Summary
Travelers are embracing a slower pace of travel, immersing themselves in local cultures and seeking authentic experiences.
Slow Travel Gains Momentum- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Local Communities
- Tourism
- Culture
- Sustainability
- Travel & Tourism
Travelers are embracing a slower pace of travel, immersing themselves in local cultures and seeking authentic experiences.
Hilton: 2025 trends reportSlow Travel Gains Momentum
Travelers are embracing a slower pace of travel, immersing themselves in local cultures and seeking authentic experiences.
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Short Trend Summary
The hospitality industry is transforming towards highly personalized, immersive experiences that resonate with guests through sensory journeys and technology.
Tech-Driven Personalized Hospitality- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Hospitality
- Technology
- Tourism
- Business & Commerce
- Consumer Attitudes
- Travel & Tourism
The hospitality industry is transforming towards highly personalized, immersive experiences that resonate with guests through sensory journeys and technology.
Gensler: Design forecast 2025Tech-Driven Personalized Hospitality
The hospitality industry is transforming towards highly personalized, immersive experiences that resonate with guests through sensory journeys and technology.
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Short Trend Summary
The entertainment industry is partnering with other sectors to create immersive, experiential destinations that transport guests beyond the everyday.
Immersive Entertainment Destinations- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Hospitality
- Retail
- Wellness
- Entertainment
- Health & Wellness
- Travel & Tourism
The entertainment industry is partnering with other sectors to create immersive, experiential destinations that transport guests beyond the everyday.
Gensler: Design forecast 2025Immersive Entertainment Destinations
The entertainment industry is partnering with other sectors to create immersive, experiential destinations that transport guests beyond the everyday.
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Short Trend Summary
Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.
One-Click Trip Booking- Experiences Over Material Goods
- The Power of Community and Connection
- Online travel agencies
- Social Media Marketing
- Travel planning
- Brands & Advertising
- Business & Commerce
- Travel & Tourism
Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.
Expedia: Unpack 25, the trends...One-Click Trip Booking
Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.