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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.
High-Tech Meets Digital Detox- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Hospitality
- Technology
- Wellness
- Consumer Attitudes
- Digital Platforms
- Travel & Tourism
Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.
Hilton: 2025 trends reportHigh-Tech Meets Digital Detox
Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices. -
Short Trend Summary
Travelers seek grounding experiences, connecting with nature through activities like walking barefoot and immersing in natural water sources.
Grounding Getaways- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Health and well-being
- Nature-based experiences
- Wellness tourism
- Health & Wellness
- Lifestyle
- Travel & Tourism
Travelers seek grounding experiences, connecting with nature through activities like walking barefoot and immersing in natural water sources.
Lemongrass: Travel trend report 2025Grounding Getaways
Travelers seek grounding experiences, connecting with nature through activities like walking barefoot and immersing in natural water sources. -
Short Trend Summary
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
Goods Getaways Growing- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Experiential tourism
- Local businesses
- Retail
- Business & Commerce
- Consumer Attitudes
- Travel & Tourism
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
Expedia: Unpack 25, the trends...Goods Getaways Growing
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs. -
Short Trend Summary
Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism.
Go Getaways & Adventure- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Adventure tourism
- Outdoor Recreation
- Travel Agencies
- Consumer Attitudes
- Travel & Tourism
Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism.
Hilton: 2025 trends report fact...Go Getaways & Adventure
Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism. -
Short Trend Summary
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
Gen Z Reshapes Loyalty- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Customer Experience
- Loyalty Programs
- Travel marketing
- Brands & Advertising
- Business & Commerce
- Travel & Tourism
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
Publicis Sapient: Guide to Next...Gen Z Reshapes Loyalty
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs. -
Short Trend Summary
Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.
Gen Alpha Influences Travel- Experiences Over Material Goods
- Values-Driven Consumption
- Family Travel
- Hospitality
- Technology
- Consumer Attitudes
- Family
- Travel & Tourism
Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.
Hilton: 2025 trends reportGen Alpha Influences Travel
Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions. -
Short Trend Summary
Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.
Frontier Tourism Expansion- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Adventure tourism
- Environment
- Remote destinations
- Global Challenges
- Travel & Tourism
Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.
Lemongrass: Travel trend report 2025Frontier Tourism Expansion
Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns. -
Short Trend Summary
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."
Frolleagues Blend Work & Leisure- Experiences Over Material Goods
- The Power of Community and Connection
- Business Travel
- Hospitality
- Real estate
- Business & Commerce
- The Workplace
- Travel & Tourism
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."
Hilton: 2025 trends reportFrolleagues Blend Work & Leisure
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues." -
Short Trend Summary
Food is becoming a central driver of travel decisions, with foodies prioritizing culinary experiences and influencing food & beverage trends.
Foodies Drive Culinary Travel- Experiences Over Material Goods
- Values-Driven Consumption
- Food & Beverage
- Hospitality
- Tourism
- Food & Drink
- Travel & Tourism
Food is becoming a central driver of travel decisions, with foodies prioritizing culinary experiences and influencing food & beverage trends.
Hilton: 2025 trends reportFoodies Drive Culinary Travel
Food is becoming a central driver of travel decisions, with foodies prioritizing culinary experiences and influencing food & beverage trends. -
Short Trend Summary
The travel industry needs to adopt flexible business models to adapt to unforeseen events and the diversification of destinations.
Flexible Business Models- Navigating Global Uncertainty
- Business Strategy
- Destination Development
- Market Diversification
- Risk management
- Business & Commerce
- Travel & Tourism
The travel industry needs to adopt flexible business models to adapt to unforeseen events and the diversification of destinations.
Google: NextGen travelers and destinationsFlexible Business Models
The travel industry needs to adopt flexible business models to adapt to unforeseen events and the diversification of destinations.