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Trends Categories Travel & Tourism

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Travel & Tourism 77
Brands & Advertising 360
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Digital Identity Personalizes Experiences
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Customer data management
    • Guest experience
    • Loyalty Programs
    • Business & Commerce
    • Data & Privacy
    • Travel & Tourism

    Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.

    Publicis Sapient: Guide to Next...
    Digital Identity Personalizes Experiences
    Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.
    Impact Areas Customer data management, Guest experience, Loyalty Programs
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Data & Privacy, Travel & Tourism
  • Detour Destinations Rising
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Local economies
    • Tourism
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.

    Expedia: Unpack 25, the trends...
    Detour Destinations Rising
    Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.
    Impact Areas Hospitality, Local economies, Tourism
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Destination Dupes
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Emerging destinations
    • Social media influence
    • Travel planning
    • Consumer Attitudes
    • Travel & Tourism

    Travelers seek affordable and less crowded alternatives to popular destinations, leading to the rise of "destination dupes."

    Lemongrass: Travel trend report 2025
    Destination Dupes
    Travelers seek affordable and less crowded alternatives to popular destinations, leading to the rise of "destination dupes."
    Impact Areas Emerging destinations, Social media influence, Travel planning
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Curiouser and Curiouser
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entertainment
    • International Relations
    • Marketing
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    A growing curiosity for diverse cultures and experiences is driving demand for authentic and unexpected content and travel.

    Dentsu Creative: Trends 2025 fragment...
    Curiouser and Curiouser
    A growing curiosity for diverse cultures and experiences is driving demand for authentic and unexpected content and travel.
    Impact Areas Entertainment, International Relations, Marketing, Travel
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Culinary Travel Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Local economies
    • Restaurants
    • Tourism
    • Travel planning
    • Consumer Attitudes
    • Food & Drink
    • Travel & Tourism

    Restaurant scenes are increasingly influencing travel decisions, with diners eager to explore new culinary destinations.

    Resy: Retrospective 2024
    Culinary Travel Experiences
    Restaurant scenes are increasingly influencing travel decisions, with diners eager to explore new culinary destinations.
    Impact Areas Local economies, Restaurants, Tourism, Travel planning
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Food & Drink, Travel & Tourism
  • Cosmic Getaways Soar
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Niche tourism
    • Night sky preservation
    • Space Exploration
    • Culture
    • Travel & Tourism

    Astro-tourism is gaining popularity as travelers seek unique experiences connecting them with the cosmos, driven by dark-sky destinations and celestial events.

    Euronews: Travel 2025 travel trend...
    Cosmic Getaways Soar
    Astro-tourism is gaining popularity as travelers seek unique experiences connecting them with the cosmos, driven by dark-sky destinations and celestial events.
    Impact Areas Niche tourism, Night sky preservation, Space Exploration
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Travel & Tourism
  • Coolcations on the Rise
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Climate change adaptation
    • Destination marketing
    • Travel patterns
    • Global Challenges
    • Travel & Tourism

    As global temperatures rise, travelers are seeking cooler destinations, leading to increased demand for 'coolcations' in temperate climates.

    Euronews: 2025 travel trend report
    Coolcations on the Rise
    As global temperatures rise, travelers are seeking cooler destinations, leading to increased demand for 'coolcations' in temperate climates.
    Impact Areas Climate change adaptation, Destination marketing, Travel patterns
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Travel & Tourism
  • Cool-Cationing Redefines Seasonality
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Climate Change
    • Destinations
    • Travel patterns
    • Global Challenges
    • Travel & Tourism

    Extreme heat drives travelers to seek cooler destinations, blurring traditional travel seasons.

    Lemongrass: Travel trend report 2025
    Cool-Cationing Redefines Seasonality
    Extreme heat drives travelers to seek cooler destinations, blurring traditional travel seasons.
    Impact Areas Climate Change, Destinations, Travel patterns
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Travel & Tourism
  • Connections IRL (In Real Life)
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Group tours
    • Social events
    • Solo travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters.

    Amadeus: Globetrender travel trends 2025
    Connections IRL (In Real Life)
    Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters.
    Impact Areas Group tours, Social events, Solo travel
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Community-Centric Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Experiences
    • Hospitality
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are prioritizing deeper connections and personal growth, seeking experiences that foster a sense of belonging and shared purpose.

    Design Hotels: Further forecast 2025
    Community-Centric Travel
    Travelers are prioritizing deeper connections and personal growth, seeking experiences that foster a sense of belonging and shared purpose.
    Impact Areas Experiences, Hospitality, Travel
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
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