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Trends Categories Food & Drink

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Food & Drink 71
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Premium On-the-Go Convenience
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • At-home consumption
    • Premium mixers
    • Ready-to-drink beverages
    • Consumer Attitudes
    • Food & Drink

    Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.

    Synergy: Soft drinks and non-alcoholic...
    Premium On-the-Go Convenience
    Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.
    Impact Areas At-home consumption, Premium mixers, Ready-to-drink beverages
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Premium On-The-Go Coffee
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Coffee shops
    • Ready-to-drink coffee
    • Single-serve coffee pods
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers are demanding premium quality and convenient formats for their coffee, blurring the lines between on-the-go and special occasion consumption.

    Synergy: Coffee 2025-2026 trend report
    Premium On-The-Go Coffee
    Consumers are demanding premium quality and convenient formats for their coffee, blurring the lines between on-the-go and special occasion consumption.
    Impact Areas Coffee shops, Ready-to-drink coffee, Single-serve coffee pods
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Plant-Based Reimagination
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Products
    • Food & Beverage
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.

    Nourish: 2025 food agriculture trend...
    Plant-Based Reimagination
    The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.
    Impact Areas Consumer Products, Food & Beverage, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Novelty and Limited Editions
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcoholic beverages
    • Marketing and branding
    • Non-alcoholic beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive impulse purchases.

    Synergy: Alcohol 2025-2026 trend report
    Novelty and Limited Editions
    Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive…
    Impact Areas Alcoholic beverages, Marketing and branding, Non-alcoholic beverages
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Novelty and Limited Edition Coffee
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Coffee bean retailers
    • Coffee shops
    • Ready-to-drink coffee
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Gen-Z's desire for unique experiences is fueling demand for limited edition and seasonal coffee flavors, driving impulse purchases.

    Synergy: Coffee 2025-2026 trend report
    Novelty and Limited Edition Coffee
    Gen-Z's desire for unique experiences is fueling demand for limited edition and seasonal coffee flavors, driving impulse purchases.
    Impact Areas Coffee bean retailers, Coffee shops, Ready-to-drink coffee
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Nostalgic Flavor Resurgence
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Classic soft drinks
    • Dessert-inspired profiles
    • Retro-inspired beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.

    Synergy: Soft drinks and non-alcoholic...
    Nostalgic Flavor Resurgence
    Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.
    Impact Areas Classic soft drinks, Dessert-inspired profiles, Retro-inspired beverages
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Nostalgic Comfort Coffee
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Coffee creamer and flavoring market
    • Coffee shops
    • Ready-to-drink coffee
    • Consumer Attitudes
    • Food & Drink

    Amidst uncertainty, consumers are seeking comfort and escapism through familiar, nostalgic flavors in their coffee.

    Synergy: Coffee 2025-2026 trend report
    Nostalgic Comfort Coffee
    Amidst uncertainty, consumers are seeking comfort and escapism through familiar, nostalgic flavors in their coffee.
    Impact Areas Coffee creamer and flavoring market, Coffee shops, Ready-to-drink coffee
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Food & Drink
  • Nostalgia and Comfort
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Alcoholic beverages
    • Food and beverage industry
    • Non-alcoholic beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks.

    Synergy: Alcohol 2025-2026 trend report
    Nostalgia and Comfort
    In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks.
    Impact Areas Alcoholic beverages, Food and beverage industry, Non-alcoholic beverages
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Multisensory Eating
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Food & Beverage
    • Product Development
    • Restaurants
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.

    Nourish: 2025 food agriculture trend...
    Multisensory Eating
    Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
    Impact Areas Food & Beverage, Product Development, Restaurants
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Mobile Transforms Food & Drink
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Food Delivery
    • Grocery Stores
    • Q-commerce
    • Restaurants
    • Business & Commerce
    • Digital Platforms
    • Food & Drink

    Mobile apps are revolutionizing the food and drink industry, driving growth in downloads and sessions as restaurants and grocery stores enhance customer experiences.

    Sensor Tower: State of mobile...
    Mobile Transforms Food & Drink
    Mobile apps are revolutionizing the food and drink industry, driving growth in downloads and sessions as restaurants and grocery stores enhance customer experiences.
    Impact Areas Food Delivery, Grocery Stores, Q-commerce, Restaurants
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms, Food & Drink
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