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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Fandom-Focused Marketing
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Loyalty
    • Community Building
    • Targeted Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty.

    Audacy: Share of audio trends
    Fandom-Focused Marketing
    Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty.
    Impact Areas Brand Loyalty, Community Building, Targeted Marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
  • Agile Teams for Fleeting Trends
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.

    Artlist: Trend report 2025
    Agile Teams for Fleeting Trends
    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.
    Impact Areas Brand strategy, Content creation, Marketing, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Sustainable and Personalized Food
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Food Industry
    • Nutrition
    • Sustainability
    • Consumer Attitudes
    • Food & Drink
    • Sustainability

    The food industry is trending towards sustainability and personalization, with a focus on organic and eco-conscious foods, data-driven diets, and innovative fast food options.

    AstroTwins: 2025 trends report
    Sustainable and Personalized Food
    The food industry is trending towards sustainability and personalization, with a focus on organic and eco-conscious foods, data-driven diets, and innovative fast food options.
    Impact Areas Food Industry, Nutrition, Sustainability
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Sustainability
  • Tech-Integrated Fashion and Arts
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Art
    • Fashion
    • Technology
    • Consumer Attitudes
    • Emerging Technology
    • Sustainability

    Fashion and the arts are increasingly integrating technology, with wearable tech, AI-generated art, and immersive experiences gaining popularity, while sustainable and ethical practices are also on the rise.

    AstroTwins: 2025 trends report
    Tech-Integrated Fashion and Arts
    Fashion and the arts are increasingly integrating technology, with wearable tech, AI-generated art, and immersive experiences gaining popularity, while sustainable and ethical practices are also…
    Impact Areas Art, Fashion, Technology
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Consumer Attitudes, Emerging Technology, Sustainability
  • New Heydays Nostalgia
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destinations
    • Experiences
    • Hospitality
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are revisiting destinations and experiences from their youth, fueled by a wave of nostalgia for simpler times.

    Amadeus: Globetrender travel trends 2025
    New Heydays Nostalgia
    Travelers are revisiting destinations and experiences from their youth, fueled by a wave of nostalgia for simpler times.
    Impact Areas Destinations, Experiences, Hospitality
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Connections IRL (In Real Life)
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Group tours
    • Social events
    • Solo travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters.

    Amadeus: Globetrender travel trends 2025
    Connections IRL (In Real Life)
    Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters.
    Impact Areas Group tours, Social events, Solo travel
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Shifting Consumer Demands
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Food and beverage
    • Retail
    • Wholesale
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access.

    Aptean: F&B industry report UK&I...
    Shifting Consumer Demands
    Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access.
    Impact Areas Food and beverage, Retail, Wholesale
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Reduced Consumer Spending
    • Navigating Global Uncertainty
    • Consumer goods
    • Hospitality
    • Leisure
    • Retail
    • Travel
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty.

    AlixPartners: 2025 global consumer outlook
    Reduced Consumer Spending
    Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty.
    Impact Areas Consumer goods, Hospitality, Leisure, Retail, Travel
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Prioritized Essential Spending
    • Navigating Global Uncertainty
    • Entertainment
    • Grocery Retail
    • Non-Food Retail
    • Restaurants
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers are prioritizing essential spending, particularly on groceries, while cutting back on discretionary items like dining out and entertainment.

    AlixPartners: 2025 global consumer outlook
    Prioritized Essential Spending
    Consumers are prioritizing essential spending, particularly on groceries, while cutting back on discretionary items like dining out and entertainment.
    Impact Areas Entertainment, Grocery Retail, Non-Food Retail, Restaurants
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Home Entertainment Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Entertainment
    • Media
    • Streaming Services
    • Consumer Attitudes
    • Entertainment

    The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.

    AlixPartners: 2025 global consumer outlook
    Home Entertainment Growth
    The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.
    Impact Areas Entertainment, Media, Streaming Services
    Themes Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Consumer Attitudes, Entertainment
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