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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Fashion-tainment Focus
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Brand Storytelling
    • Event production
    • Experiential Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.

    Karla Otto: SS25 womenswear roundup
    Fashion-tainment Focus
    Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.
    Impact Areas Brand Storytelling, Event production, Experiential Marketing
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
  • Fandoms: Nurturing the Niche
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Community Building
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands are building affinity by tapping into niche fandoms and micro-communities, connecting with content creators who co-create alongside their followers.

    D&AD: Trend report
    Fandoms: Nurturing the Niche
    Brands are building affinity by tapping into niche fandoms and micro-communities, connecting with content creators who co-create alongside their followers.
    Impact Areas Advertising, Community Building, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Fandom-Focused Marketing
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Loyalty
    • Community Building
    • Targeted Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty.

    Audacy: Share of audio trends
    Fandom-Focused Marketing
    Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty.
    Impact Areas Brand Loyalty, Community Building, Targeted Marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
  • Experiential Travel Prioritized
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Hospitality
    • Tourism
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.

    PION: Youth trends report 2024
    Experiential Travel Prioritized
    Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.
    Impact Areas Hospitality, Tourism, Travel
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Experiential Retail Resurgence
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Beauty
    • Customer service
    • Fashion
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Despite the growth of online shopping, in-person retail experiences remain highly valued by consumers, driving demand for expert advice and social interaction.

    John Lewis: Shop Live Look...
    Experiential Retail Resurgence
    Despite the growth of online shopping, in-person retail experiences remain highly valued by consumers, driving demand for expert advice and social interaction.
    Impact Areas Beauty, Customer service, Fashion, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes
  • Experiential Consumption
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • E-commerce
    • Fintech
    • Retail
    • Social Commerce
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences.

    McKinsey: Intersect 2025: The future...
    Experiential Consumption
    Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences.
    Impact Areas E-commerce, Fintech, Retail, Social Commerce
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Experiential Brand Loyalty
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Management
    • Customer Experience
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Personal experience with a brand is the most significant factor influencing brand perception and loyalty.

    DISQO: Consumer trends 2025 report
    Experiential Brand Loyalty
    Personal experience with a brand is the most significant factor influencing brand perception and loyalty.
    Impact Areas Brand Management, Customer Experience, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Experience Economy Growth
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entertainment
    • Hospitality
    • Retail
    • Tourism
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.

    Abstrato Ventures: Macrotendencias 2024 2025
    Experience Economy Growth
    Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.
    Impact Areas Entertainment, Hospitality, Retail, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Evolving Retail Media Networks
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.

    Kantar: Marketing trends 2025
    Evolving Retail Media Networks
    Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Evolving Online Retail
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Behavior
    • E-commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing.

    OFCOM: Online nation 2024
    Evolving Online Retail
    Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing.
    Impact Areas Consumer Behavior, E-commerce, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
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