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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Empowered Dealerships
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Automotive Retail
    • Customer Experience
    • Sales
    • Business & Commerce
    • Consumer Attitudes

    Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to enhance customer experience and drive sales.

    Publicis Sapient: Guide to next...
    Empowered Dealerships
    Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to…
    Impact Areas Automotive Retail, Customer Experience, Sales
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes
  • Emotional Product Value
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Fashion
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.

    House Captain: StratTape Vol. 2
    Emotional Product Value
    Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.
    Impact Areas Consumer Behavior, Fashion, Retail
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Emotional Connection over Technical Quality
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Marketing
    • Media Consumption
    • Consumer Attitudes
    • Entertainment
    • Media & Information

    Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.

    YouTube: Why we watch 2.0...
    Emotional Connection over Technical Quality
    Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.
    Impact Areas Content creation, Marketing, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Entertainment, Media & Information
  • Emotional Audio Advertising
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Audio Content Creation
    • Consumer Behavior
    • Brands & Advertising
    • Consumer Attitudes

    Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.

    Audacy: Share of audio trends
    Emotional Audio Advertising
    Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.
    Impact Areas Advertising, Audio Content Creation, Consumer Behavior
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes
  • Embracing New Horizons
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Interior Design
    • Lifestyle
    • Real estate
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity.

    Nordsjo: Paint Colour Trends 2025
    Embracing New Horizons
    Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity.
    Impact Areas Interior Design, Lifestyle, Real estate, Travel
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Embrace of Simplicity
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Financial Services
    • Retail
    • Subscription Services
    • Technology
    • Consumer Attitudes
    • Finance & Money
    • Lifestyle

    Consumers are seeking simplicity in their lives, from minimalist lifestyles and streamlined subscriptions to mindful tech use and debt-free living.

    The Media Store: Trends 5...
    Embrace of Simplicity
    Consumers are seeking simplicity in their lives, from minimalist lifestyles and streamlined subscriptions to mindful tech use and debt-free living.
    Impact Areas Financial Services, Retail, Subscription Services, Technology
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Finance & Money, Lifestyle
  • Elevating the Everyday: Relatable Stories
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Audience Engagement
    • Brand Storytelling
    • Filmmaking
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.

    D&AD: Trend report
    Elevating the Everyday: Relatable Stories
    Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.
    Impact Areas Advertising, Audience Engagement, Brand Storytelling, Filmmaking
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Elevated Non-Alcoholic Beverages
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • bars
    • beverage industry
    • Consumer Behavior
    • Restaurants
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.

    Resy: Retrospective 2024
    Elevated Non-Alcoholic Beverages
    Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
    Impact Areas bars, beverage industry, Consumer Behavior, Restaurants
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Elevated Jewelry Demand
    • Navigating Global Uncertainty
    • Investment strategies
    • Jewelry Market
    • Luxury Goods
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Fine jewelry is experiencing significant growth, driven by its investment value and enduring appeal in uncertain times.

    The RealReal: Resale Report 2024
    Elevated Jewelry Demand
    Fine jewelry is experiencing significant growth, driven by its investment value and enduring appeal in uncertain times.
    Impact Areas Investment strategies, Jewelry Market, Luxury Goods
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Elevated Going-Out Style
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Retail
    • Consumer Attitudes
    • Culture

    Evening wear is becoming more sophisticated, featuring luxe fabrics, strategic cutouts, and animal prints.

    Stitchfix: 2025 style forecast
    Elevated Going-Out Style
    Evening wear is becoming more sophisticated, featuring luxe fabrics, strategic cutouts, and animal prints.
    Impact Areas Fashion, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
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