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Trends Categories Consumer Attitudes

Your trends

Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Million Micro-Moments
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Brand Loyalty
    • Customer Experience
    • Customer service
    • Messaging Platforms
    • Personalized Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.

    Dentsu: The year of impact...
    Million Micro-Moments
    AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.
    Impact Areas Brand Loyalty, Customer Experience, Customer service, Messaging Platforms, Personalized Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • Mobile-First Internet Access
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • App Development
    • Content Consumption
    • Mobile Commerce
    • Consumer Attitudes
    • Digital Platforms

    Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.

    OFCOM: Online nation 2024
    Mobile-First Internet Access
    Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.
    Impact Areas App Development, Content Consumption, Mobile Commerce
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Digital Platforms
  • Modern Western Revival
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Fashion
    • Retail
    • Consumer Attitudes
    • Culture

    Western influences are being reinterpreted with a sophisticated twist, featuring refined denim, prairie prints, and a city-meets-country aesthetic.

    Stitchfix: 2025 style forecast
    Modern Western Revival
    Western influences are being reinterpreted with a sophisticated twist, featuring refined denim, prairie prints, and a city-meets-country aesthetic.
    Impact Areas Fashion, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Multi-Tasking Media Consumption
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Media
    • Technology
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.

    Activate Consulting: Technology and media...
    Multi-Tasking Media Consumption
    Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.
    Impact Areas Advertising, Media, Technology
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Multisensory Eating
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Food & Beverage
    • Product Development
    • Restaurants
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.

    Nourish: 2025 food agriculture trend...
    Multisensory Eating
    Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
    Impact Areas Food & Beverage, Product Development, Restaurants
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Muted Desire: Intentional Consumption
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Beauty
    • Fashion
    • Food & Beverage
    • Media & Entertainment
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Consumers are increasingly prioritizing self-control and intentionality in their consumption habits, moving away from impulsive purchases and embracing avoidance as a status symbol.

    Nextatlas: Unveiling 2025
    Muted Desire: Intentional Consumption
    Consumers are increasingly prioritizing self-control and intentionality in their consumption habits, moving away from impulsive purchases and embracing avoidance as a status symbol.
    Impact Areas Beauty, Fashion, Food & Beverage, Media & Entertainment, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Nano-ships & Micro-Connections
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Dating dynamics
    • Emotional well-being
    • Social Interactions
    • Consumer Attitudes
    • Intimacy
    • Lifestyle

    Singles are finding value in small, fleeting romantic interactions, appreciating the joy and potential even in brief encounters.

    Tinder: Year in Swipe 2024...
    Nano-ships & Micro-Connections
    Singles are finding value in small, fleeting romantic interactions, appreciating the joy and potential even in brief encounters.
    Impact Areas Dating dynamics, Emotional well-being, Social Interactions
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Intimacy, Lifestyle
  • Neurological Enhancement
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Education
    • Healthcare
    • Marketing
    • Consumer Attitudes
    • Emerging Technology
    • The Workplace

    Using technology to improve cognitive abilities, impacting worker performance, training, and consumer experiences.

    Gartner: 2025 top tech trends
    Neurological Enhancement
    Using technology to improve cognitive abilities, impacting worker performance, training, and consumer experiences.
    Impact Areas Education, Healthcare, Marketing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Emerging Technology, The Workplace
  • New Heydays Nostalgia
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destinations
    • Experiences
    • Hospitality
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are revisiting destinations and experiences from their youth, fueled by a wave of nostalgia for simpler times.

    Amadeus: Globetrender travel trends 2025
    New Heydays Nostalgia
    Travelers are revisiting destinations and experiences from their youth, fueled by a wave of nostalgia for simpler times.
    Impact Areas Destinations, Experiences, Hospitality
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Niche Community Growth
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Branding
    • Events
    • Marketing
    • Travel
    • Consumer Attitudes
    • Culture
    • Digital Platforms

    Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.

    Design Hotels: Further forecast 2025
    Niche Community Growth
    Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.
    Impact Areas Branding, Events, Marketing, Travel
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Digital Platforms
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