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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
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Finance & Money 207
Food & Drink 71
Global Challenges 105
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Health & Wellness 80
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The Home 9
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Value-Driven Protein Choices
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Nutrition
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Cost-of-living pressures are influencing consumer protein choices, emphasizing value and multi-functional benefits.

    Synergy: Nutrition 2025-2026 trend report
    Value-Driven Protein Choices
    Cost-of-living pressures are influencing consumer protein choices, emphasizing value and multi-functional benefits.
    Impact Areas Consumer goods, Nutrition, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Virtual Cards Revolutionize B2B
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • B2B Payments
    • Corporate Finance
    • Expense Management
    • Procurement
    • Business & Commerce
    • Cybersecurity
    • Finance & Money

    Virtual cards are poised to transform B2B expense management and procurement through enhanced control, security, and data visibility.

    Juniper: Top 10 fintech payments...
    Virtual Cards Revolutionize B2B
    Virtual cards are poised to transform B2B expense management and procurement through enhanced control, security, and data visibility.
    Impact Areas B2B Payments, Corporate Finance, Expense Management, Procurement
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Finance & Money
  • Voice AI for CX
    • AI-Driven Transformation
    • Accessibility
    • Customer service
    • Telecommunications
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Advancements in Voice AI, particularly its natural language capabilities, are enhancing customer service interactions and making consumers feel heard.

    Zendesk: CX trends 2025
    Voice AI for CX
    Advancements in Voice AI, particularly its natural language capabilities, are enhancing customer service interactions and making consumers feel heard.
    Impact Areas Accessibility, Customer service, Telecommunications
    Themes AI-Driven Transformation
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Voice Assistants Transform Booking
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer service
    • Dining reservations
    • Travel booking
    • Business & Commerce
    • Emerging Technology
    • Travel & Tourism

    AI voice assistants are becoming central to travel and dining booking, requiring businesses to adapt and maintain the human touch.

    Publicis Sapient: Guide to Next...
    Voice Assistants Transform Booking
    AI voice assistants are becoming central to travel and dining booking, requiring businesses to adapt and maintain the human touch.
    Impact Areas Customer service, Dining reservations, Travel booking
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Travel & Tourism
  • Weak Medium-Term Growth
    • Navigating Global Uncertainty
    • Developing economies
    • Employment
    • Investment
    • Public services
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    The medium-term global growth outlook is weak, projected at 3.1% in 2029, one of the lowest five-year-ahead forecasts in decades.

    IMF: Annual report 2024
    Weak Medium-Term Growth
    The medium-term global growth outlook is weak, projected at 3.1% in 2029, one of the lowest five-year-ahead forecasts in decades.
    Impact Areas Developing economies, Employment, Investment, Public services
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
  • Wero & IPR Transform EU Payments
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Digital Wallets
    • European Union
    • Instant Payments
    • Payment Harmonization
    • Business & Commerce
    • Finance & Money

    Wero, a pan-European digital wallet, and the Instant Payment Regulations (IPR) will drive the adoption of instant payments and payment harmonization in Europe.

    Juniper: Top 10 fintech payments...
    Wero & IPR Transform EU Payments
    Wero, a pan-European digital wallet, and the Instant Payment Regulations (IPR) will drive the adoption of instant payments and payment harmonization in Europe.
    Impact Areas Digital Wallets, European Union, Instant Payments, Payment Harmonization
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • WhatsApp Commerce
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Communication
    • Customer service
    • E-commerce
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.

    Meta: MX Plan & Go...
    WhatsApp Commerce
    WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.
    Impact Areas Communication, Customer service, E-commerce, Marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Widespread AI Adoption
    • AI-Driven Transformation
    • Cybersecurity
    • Employee Experience
    • Organizational Culture
    • Productivity
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    AI usage at work is exploding, with employees embracing it faster than many organizations.

    Microsoft: 2024 Work Trend Index...
    Widespread AI Adoption
    AI usage at work is exploding, with employees embracing it faster than many organizations.
    Impact Areas Cybersecurity, Employee Experience, Organizational Culture, Productivity
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Widespread AI Adoption in Law
    • AI-Driven Transformation
    • Law Firm Management
    • Legal Services
    • Legal Technology
    • Business & Commerce
    • Emerging Technology

    AI is being rapidly adopted by law firms, with larger firms leading the way and smaller firms lagging behind.

    International Bar Association: AI and...
    Widespread AI Adoption in Law
    AI is being rapidly adopted by law firms, with larger firms leading the way and smaller firms lagging behind.
    Impact Areas Law Firm Management, Legal Services, Legal Technology
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Widespread Generative AI Adoption
    • AI-Driven Transformation
    • Customer Experience
    • Marketing and Sales
    • Product Development
    • Retail Operations
    • Business & Commerce
    • Emerging Technology

    A majority of retail and hospitality companies have initiated generative AI projects, but value creation remains a challenge.

    Infosys: Generative AI radar for...
    Widespread Generative AI Adoption
    A majority of retail and hospitality companies have initiated generative AI projects, but value creation remains a challenge.
    Impact Areas Customer Experience, Marketing and Sales, Product Development, Retail Operations
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
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