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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Aging Population Shifts Demand
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Healthcare
    • Life Insurance
    • Retirement Planning
    • Business & Commerce
    • Finance & Money

    The aging global population and evolving customer purchasing patterns are creating new opportunities and challenges for insurers.

    McKinsey: Global insurance report 2025
    Aging Population Shifts Demand
    The aging global population and evolving customer purchasing patterns are creating new opportunities and challenges for insurers.
    Impact Areas Healthcare, Life Insurance, Retirement Planning
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • Aging Consumer Influence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Financial Services
    • Healthcare
    • Leisure
    • Senior Care Products
    • Travel
    • Business & Commerce
    • Consumer Attitudes

    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.

    World Data Lab: Consumer outlook...
    Aging Consumer Influence
    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.
    Impact Areas Financial Services, Healthcare, Leisure, Senior Care Products, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Agile Teams for Fleeting Trends
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.

    Artlist: Trend report 2025
    Agile Teams for Fleeting Trends
    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.
    Impact Areas Brand strategy, Content creation, Marketing, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Agile Organization Design
    • Navigating Global Uncertainty
    • Leadership Development
    • Organizational Structure
    • Team dynamics
    • Business & Commerce
    • The Workplace

    Companies are moving towards nimble, team-based structures with blurred job boundaries to foster agility and innovation.

    Mercer: HR trends for 2025
    Agile Organization Design
    Companies are moving towards nimble, team-based structures with blurred job boundaries to foster agility and innovation.
    Impact Areas Leadership Development, Organizational Structure, Team dynamics
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, The Workplace
  • Agile and Authentic Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand marketing
    • Content Strategy
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.

    Webby: 2025 trend report: It's...
    Agile and Authentic Marketing
    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
    Impact Areas Brand marketing, Content Strategy, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Agentic AI Systems Rise
    • AI-Driven Transformation
    • Customer service
    • Education
    • Manufacturing
    • Software Development
    • Business & Commerce
    • Emerging Technology

    Agentic AI systems, emphasizing collaboration and autonomy, are transforming the development and operation of intelligent systems.

    Globant: Tech trends 2025
    Agentic AI Systems Rise
    Agentic AI systems, emphasizing collaboration and autonomy, are transforming the development and operation of intelligent systems.
    Impact Areas Customer service, Education, Manufacturing, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Agentic AI Automation
    • AI-Driven Transformation
    • Automation
    • Customer service
    • Project Management
    • Business & Commerce
    • Emerging Technology

    AI agents autonomously make decisions and take actions to achieve specific goals, impacting productivity and customer experiences.

    Gartner: 2025 top tech trends
    Agentic AI Automation
    AI agents autonomously make decisions and take actions to achieve specific goals, impacting productivity and customer experiences.
    Impact Areas Automation, Customer service, Project Management
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Agentic AI Architecture Failures
    • AI-Driven Transformation
    • Agentic AI
    • AI development
    • Systems Integration
    • Business & Commerce
    • Emerging Technology

    Building agentic AI architectures is complex, and 75% of enterprises attempting to build them independently will fail, leading them to seek external help.

    Forrester: Predictions 2025 tech security
    Agentic AI Architecture Failures
    Building agentic AI architectures is complex, and 75% of enterprises attempting to build them independently will fail, leading them to seek external help.
    Impact Areas Agentic AI, AI development, Systems Integration
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Affordable Indulgence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Bakery
    • Desserts
    • Foodservice
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.

    Synergy: Sweet goods 2025 2026...
    Affordable Indulgence
    Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.
    Impact Areas Bakery, Desserts, Foodservice, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Affordable Dairy Indulgence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer goods
    • Dairy Products
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers seek luxurious dairy treats at accessible price points due to cost-of-living pressures.

    Synergy: Dairy 2025-2026 trend report
    Affordable Dairy Indulgence
    Consumers seek luxurious dairy treats at accessible price points due to cost-of-living pressures.
    Impact Areas Consumer goods, Dairy Products, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
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