Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.
Evolving B2B Events- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer Engagement
- Event Marketing
- Lead Generation
- Business & Commerce
- Digital Platforms
B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.
B2B Group: B2b media in...Evolving B2B Events
B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.
-
Short Trend Summary
ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.
Account-Based Everything (ABE)- AI-Driven Transformation
- The Power of Community and Connection
- Customer Success
- Marketing
- Product Development
- Sales
- Brands & Advertising
- Business & Commerce
ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.
B2B Group: B2b media in...Account-Based Everything (ABE)
ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey._T00147.png)
-
Short Trend Summary
Traditional channels like audio, TV, and experiential marketing are being reinvented with digital precision and targeting.
Resurgence of Traditional Channels- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Content Marketing
- Event Marketing
- Brands & Advertising
- Business & Commerce
Traditional channels like audio, TV, and experiential marketing are being reinvented with digital precision and targeting.
B2B Group: B2b media in...Resurgence of Traditional Channels
Traditional channels like audio, TV, and experiential marketing are being reinvented with digital precision and targeting.
-
Short Trend Summary
The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.
Future-Forward Spirits Industry- The Power of Community and Connection
- Values-Driven Consumption
- Community Development
- Diversity and Inclusion
- Sustainability
- Business & Commerce
- Culture
- Sustainability
The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.
Bacardi: Cocktail trends report 2025Future-Forward Spirits Industry
The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.
-
Short Trend Summary
AI adoption requires business process changes to generate significant value, with early adopters seeing potential EBITDA increases up to 20%.
AI Value Realization- AI-Driven Transformation
- Business Operations
- Finance
- Technology
- Business & Commerce
- Emerging Technology
AI adoption requires business process changes to generate significant value, with early adopters seeing potential EBITDA increases up to 20%.
Bain: Technology reportAI Value Realization
AI adoption requires business process changes to generate significant value, with early adopters seeing potential EBITDA increases up to 20%.
-
Short Trend Summary
Top tech companies maintain market dominance due to scale effects, strategic self-disruption, and early adoption of disruptive trends.
Tech Incumbent Resilience- AI-Driven Transformation
- Competition
- Investment
- Technology Industry
- Business & Commerce
- Emerging Technology
Top tech companies maintain market dominance due to scale effects, strategic self-disruption, and early adoption of disruptive trends.
Bain: Technology reportTech Incumbent Resilience
Top tech companies maintain market dominance due to scale effects, strategic self-disruption, and early adoption of disruptive trends.
-
Short Trend Summary
Private equity investors are prioritizing profitability and operational efficiency over rapid growth in tech investments due to higher interest rates.
Profit-Focused Tech Investing- Navigating Global Uncertainty
- Private Equity
- SaaS
- Tech Investments
- Business & Commerce
- Finance & Money
Private equity investors are prioritizing profitability and operational efficiency over rapid growth in tech investments due to higher interest rates.
Bain: Technology reportProfit-Focused Tech Investing
Private equity investors are prioritizing profitability and operational efficiency over rapid growth in tech investments due to higher interest rates.
-
Short Trend Summary
Scope deals, focused on acquiring new capabilities and revenue synergies, are now the dominant form of tech M&A due to increased scrutiny of scale acquisitions.
Scope Deals Dominate Tech M&A- Navigating Global Uncertainty
- Product Integration
- Revenue Synergies
- Technology M&A
- Business & Commerce
- Finance & Money
Scope deals, focused on acquiring new capabilities and revenue synergies, are now the dominant form of tech M&A due to increased scrutiny of scale acquisitions.
Bain: Technology reportScope Deals Dominate Tech M&A
Scope deals, focused on acquiring new capabilities and revenue synergies, are now the dominant form of tech M&A due to increased scrutiny of scale acquisitions.
-
Short Trend Summary
Generative AI is delivering significant efficiency gains across key business functions, including software development, customer support, and sales & marketing.
AI’s Impact on Business Functions- AI-Driven Transformation
- Back Office
- Customer Support
- Sales & Marketing
- Software Development
- Business & Commerce
- Emerging Technology
Generative AI is delivering significant efficiency gains across key business functions, including software development, customer support, and sales & marketing.
Bain: Technology reportAI’s Impact on Business Functions
Generative AI is delivering significant efficiency gains across key business functions, including software development, customer support, and sales & marketing.
-
Short Trend Summary
AI is driving the expansion of large data centers and transforming edge computing through smaller, domain-specific language models.
AI Reshapes Computing Landscape- AI-Driven Transformation
- Data Centers
- Edge Computing
- Energy
- Supply Chains
- Business & Commerce
- Cybersecurity
- Emerging Technology
AI is driving the expansion of large data centers and transforming edge computing through smaller, domain-specific language models.
Bain: Technology reportAI Reshapes Computing Landscape
AI is driving the expansion of large data centers and transforming edge computing through smaller, domain-specific language models.