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Trends Categories Business & Commerce

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Business & Commerce 795
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Convenience-Driven Healthcare
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Home diagnostics
    • Patient access
    • Preventive care
    • Retail clinics
    • Telemedicine
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience.

    Publicis Sapient: Guide to Next...
    Convenience-Driven Healthcare
    Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience.
    Impact Areas Home diagnostics, Patient access, Preventive care, Retail clinics, Telemedicine
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Continued Monetary Easing
    • Navigating Global Uncertainty
    • Global economy
    • Interest rates
    • Investment Markets
    • Monetary Policy
    • Business & Commerce
    • Finance & Money

    Most central banks are expected to continue cutting interest rates in response to slowing growth and moderating inflation, with the exception of Japan.

    Goldman Sachs: Macro outlook 2025
    Continued Monetary Easing
    Most central banks are expected to continue cutting interest rates in response to slowing growth and moderating inflation, with the exception of Japan.
    Impact Areas Global economy, Interest rates, Investment Markets, Monetary Policy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Contextual Branding
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.

    Ipsos: Almanac 2025
    Contextual Branding
    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
    Impact Areas Advertising, Branding, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Content-First Creator-Led Future
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Strategy
    • Creator Economy
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.

    Creator IQ: The state of...
    Content-First Creator-Led Future
    The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.
    Impact Areas Content Strategy, Creator Economy, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Content Remixing Expands Brand Identity
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Budget Optimization
    • Content Marketing
    • Creative Production
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.

    TikTok: What's Next 2025 Trend...
    Content Remixing Expands Brand Identity
    Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.
    Impact Areas Budget Optimization, Content Marketing, Creative Production
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • Content Partnership Gold Rush
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Content Licensing
    • Generative AI
    • Streaming Services
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users.

    Dentsu: The year of impact...
    Content Partnership Gold Rush
    Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users.
    Impact Areas Content Licensing, Generative AI, Streaming Services
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Consultant Expertise On-Demand
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Nonprofit operations
    • Project Management
    • Specialized skills
    • Business & Commerce
    • The Workplace

    Nonprofits are increasingly utilizing consultants for specialized expertise and project-based support.

    HubSpot: Nonprofit marketing and fundraising...
    Consultant Expertise On-Demand
    Nonprofits are increasingly utilizing consultants for specialized expertise and project-based support.
    Impact Areas Nonprofit operations, Project Management, Specialized skills
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, The Workplace
  • Compliance as Strategic Asset
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Reputation
    • Long-Term Sustainability
    • Player Trust
    • Business & Commerce
    • Cybersecurity

    Leading iGaming operators are shifting from reactive compliance to proactive strategies, leveraging regulation as a driver of trust and sustainable growth.

    Softswiss: iGaming Trends 2025
    Compliance as Strategic Asset
    Leading iGaming operators are shifting from reactive compliance to proactive strategies, leveraging regulation as a driver of trust and sustainable growth.
    Impact Areas Brand Reputation, Long-Term Sustainability, Player Trust
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Cybersecurity
  • Community-Driven Early Access
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Management
    • Game Development
    • PC Gaming
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Early access is becoming a crucial tool for community management, allowing developers to refine games based on player feedback.

    Newzoo: Global Games Market Report
    Community-Driven Early Access
    Early access is becoming a crucial tool for community management, allowing developers to refine games based on player feedback.
    Impact Areas Community Management, Game Development, PC Gaming
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Community-Centric Philanthropy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Grantmaking
    • Nonprofit Sector
    • Business & Commerce
    • Culture

    Family foundations are shifting from donor-centric to community-centric grantmaking, prioritizing community needs and grantee perspectives.

    McKinsey: Family philanthropy trends 2025:...
    Community-Centric Philanthropy
    Family foundations are shifting from donor-centric to community-centric grantmaking, prioritizing community needs and grantee perspectives.
    Impact Areas Community Development, Grantmaking, Nonprofit Sector
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
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