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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
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Cybersecurity 74
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Digital Platforms 192
Emerging Technology 367
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Global Challenges 105
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Health & Wellness 80
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The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Event Tourism Boom
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Destinations
    • Events industry
    • Hospitality sector
    • Business & Commerce
    • Entertainment
    • Travel & Tourism

    Travel driven by major events, including concerts and sporting events, is experiencing significant growth.

    Lemongrass: Travel trend report 2025
    Event Tourism Boom
    Travel driven by major events, including concerts and sporting events, is experiencing significant growth.
    Impact Areas Destinations, Events industry, Hospitality sector
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Entertainment, Travel & Tourism
  • Sustainability as Risk Management
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Environment
    • Local Communities
    • Tourism industry
    • Business & Commerce
    • Sustainability
    • Travel & Tourism

    The travel industry embraces sustainability as a core business strategy, recognizing its role in mitigating risks and ensuring long-term viability.

    Lemongrass: Travel trend report 2025
    Sustainability as Risk Management
    The travel industry embraces sustainability as a core business strategy, recognizing its role in mitigating risks and ensuring long-term viability.
    Impact Areas Environment, Local Communities, Tourism industry
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Sustainability, Travel & Tourism
  • Responsible Influence Grows
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Influencer marketing
    • Social Responsibility
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes.

    Kolsquare: Trends report 2025
    Responsible Influence Grows
    Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes.
    Impact Areas Advertising, Influencer marketing, Social Responsibility
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Cross-Industry Collaborations
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Partnerships
    • Cross-sector integration
    • Marketing reach
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.

    Karla Otto: SS25 womenswear roundup
    Cross-Industry Collaborations
    Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.
    Impact Areas Brand Partnerships, Cross-sector integration, Marketing reach
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Open-Source Trend Reporting
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Knowledge Management
    • Market Research
    • Trend Forecasting
    • Business & Commerce
    • Digital Platforms
    • Media & Information

    Collaborative trend analysis is gaining traction, with an emphasis on open access and community contribution.

    Karma: 2025
    Open-Source Trend Reporting
    Collaborative trend analysis is gaining traction, with an emphasis on open access and community contribution.
    Impact Areas Knowledge Management, Market Research, Trend Forecasting
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Media & Information
  • Protecting Collaborative Work
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Digital Content Creation
    • Intellectual Property
    • Open Source Communities
    • Business & Commerce
    • Cybersecurity
    • Digital Platforms

    The need to protect collaborative work from unauthorized copying and misuse is becoming increasingly important.

    Karma: 2025
    Protecting Collaborative Work
    The need to protect collaborative work from unauthorized copying and misuse is becoming increasingly important.
    Impact Areas Digital Content Creation, Intellectual Property, Open Source Communities
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Cybersecurity, Digital Platforms
  • Falling Influencer Rates
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Branding
    • Influencer marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.

    Kolsquare: Trends report 2025
    Falling Influencer Rates
    Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.
    Impact Areas Advertising, Branding, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • TikTok Volatility Persists
    • Navigating Global Uncertainty
    • Advertising
    • E-commerce
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.

    Kolsquare: Trends report 2025
    TikTok Volatility Persists
    Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.
    Impact Areas Advertising, E-commerce, Social Media Marketing
    Themes Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Open NFC Fuels Wallet Competition
    • The Blurring of Physical and Digital Realities
    • Banking
    • Digital Wallets
    • Mobile Payments
    • Retail
    • Business & Commerce
    • Emerging Technology

    Apple opening its NFC technology to third-party developers will spark intense competition and innovation in the digital wallet market.

    Juniper: Top 10 fintech payments...
    Open NFC Fuels Wallet Competition
    Apple opening its NFC technology to third-party developers will spark intense competition and innovation in the digital wallet market.
    Impact Areas Banking, Digital Wallets, Mobile Payments, Retail
    Themes The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Virtual Cards Revolutionize B2B
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • B2B Payments
    • Corporate Finance
    • Expense Management
    • Procurement
    • Business & Commerce
    • Cybersecurity
    • Finance & Money

    Virtual cards are poised to transform B2B expense management and procurement through enhanced control, security, and data visibility.

    Juniper: Top 10 fintech payments...
    Virtual Cards Revolutionize B2B
    Virtual cards are poised to transform B2B expense management and procurement through enhanced control, security, and data visibility.
    Impact Areas B2B Payments, Corporate Finance, Expense Management, Procurement
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Finance & Money
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