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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
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Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
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Finance & Money 207
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Global Challenges 105
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Health & Wellness 80
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The Home 9
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Affordable Indulgence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Bakery
    • Desserts
    • Foodservice
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.

    Synergy: Sweet goods 2025 2026...
    Affordable Indulgence
    Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.
    Impact Areas Bakery, Desserts, Foodservice, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Seasonal Celebration Treats
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Bakery
    • Desserts
    • Seasonal Products
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.

    Synergy: Sweet goods 2025 2026...
    Seasonal Celebration Treats
    Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.
    Impact Areas Bakery, Desserts, Seasonal Products
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Steady Global E&M Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Advertising
    • Connectivity
    • Consumer Spending
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.

    PwC: Global entertainment & media...
    Steady Global E&M Growth
    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
    Impact Areas Advertising, Connectivity, Consumer Spending
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • OTT Video Streaming Growth
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Advertising
    • Content creation
    • Streaming platforms
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).

    PwC: Global entertainment & media...
    OTT Video Streaming Growth
    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
    Impact Areas Advertising, Content creation, Streaming platforms
    Themes AI-Driven Transformation, Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Generative AI Disruption
    • AI-Driven Transformation
    • Content creation
    • Marketing and distribution
    • Operations and cost management
    • Business & Commerce
    • Emerging Technology
    • Entertainment

    Generative AI is poised to significantly impact the entertainment and media sector, offering opportunities for productivity gains, cost optimization, and new revenue streams.

    PwC: Global entertainment & media...
    Generative AI Disruption
    Generative AI is poised to significantly impact the entertainment and media sector, offering opportunities for productivity gains, cost optimization, and new revenue streams.
    Impact Areas Content creation, Marketing and distribution, Operations and cost management
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Entertainment
  • Health and Wellness Expansion
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beauty
    • Healthcare
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.

    Publicis Sapient: Guide to Next...
    Health and Wellness Expansion
    The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
    Impact Areas Beauty, Healthcare, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Strategic AI Applications
    • AI-Driven Transformation
    • Entertainment
    • Media
    • Technology
    • Telecommunications
    • Business & Commerce
    • Emerging Technology

    TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.

    Publicis Sapient: Guide to next...
    Strategic AI Applications
    TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
    Impact Areas Entertainment, Media, Technology, Telecommunications
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Data-Driven System Modernization
    • AI-Driven Transformation
    • Technology
    • Telecommunications
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.

    Publicis Sapient: Guide to next...
    Data-Driven System Modernization
    System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.
    Impact Areas Technology, Telecommunications
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Sustainable Device Lifecycles
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer Electronics
    • Technology
    • Business & Commerce
    • Sustainability

    Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.

    Publicis Sapient: Guide to next...
    Sustainable Device Lifecycles
    Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.
    Impact Areas Consumer Electronics, Technology
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Sustainability
  • Beyond Subscriber Growth
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Streaming Services
    • Telecommunications
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.

    Publicis Sapient: Guide to next...
    Beyond Subscriber Growth
    TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.
    Impact Areas Streaming Services, Telecommunications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Digital Platforms, Entertainment
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