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Trends Categories Business & Commerce

Your trends

Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
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Finance & Money 207
Food & Drink 71
Global Challenges 105
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Health & Wellness 80
Lifestyle 47
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Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Strategic AI Applications
    • AI-Driven Transformation
    • Entertainment
    • Media
    • Technology
    • Telecommunications
    • Business & Commerce
    • Emerging Technology

    TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.

    Publicis Sapient: Guide to next...
    Strategic AI Applications
    TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
    Impact Areas Entertainment, Media, Technology, Telecommunications
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Data-Driven System Modernization
    • AI-Driven Transformation
    • Technology
    • Telecommunications
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.

    Publicis Sapient: Guide to next...
    Data-Driven System Modernization
    System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.
    Impact Areas Technology, Telecommunications
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Sustainable Device Lifecycles
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer Electronics
    • Technology
    • Business & Commerce
    • Sustainability

    Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.

    Publicis Sapient: Guide to next...
    Sustainable Device Lifecycles
    Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.
    Impact Areas Consumer Electronics, Technology
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Sustainability
  • Beyond Subscriber Growth
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Streaming Services
    • Telecommunications
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.

    Publicis Sapient: Guide to next...
    Beyond Subscriber Growth
    TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.
    Impact Areas Streaming Services, Telecommunications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Enhanced Customer Value
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Sports
    • Streaming Services
    • Telecommunications
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.

    Publicis Sapient: Guide to next...
    Enhanced Customer Value
    TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.
    Impact Areas Sports, Streaming Services, Telecommunications
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Legacy Processes Slow AI
    • AI-Driven Transformation
    • Dining
    • Hospitality
    • Travel
    • Business & Commerce
    • Emerging Technology
    • Travel & Tourism

    Generative AI adoption in travel and dining is hindered by outdated engineering processes, requiring organizational and structural changes.

    Publicis Sapient: Guide to Next...
    Legacy Processes Slow AI
    Generative AI adoption in travel and dining is hindered by outdated engineering processes, requiring organizational and structural changes.
    Impact Areas Dining, Hospitality, Travel
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Travel & Tourism
  • Building Operational Resilience
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Banking
    • Business Continuity
    • Security
    • Business & Commerce
    • Cybersecurity
    • Finance & Money

    Banks are prioritizing operational resilience in the face of increasing cyber threats and reliance on third-party services.

    Publicis Sapient: Guide to next...
    Building Operational Resilience
    Banks are prioritizing operational resilience in the face of increasing cyber threats and reliance on third-party services.
    Impact Areas Banking, Business Continuity, Security
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Finance & Money
  • Personalized Banking & Privacy
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Banking
    • Customer Experience
    • Data Privacy
    • Security
    • Business & Commerce
    • Cybersecurity
    • Data & Privacy

    Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.

    Publicis Sapient: Guide to next...
    Personalized Banking & Privacy
    Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.
    Impact Areas Banking, Customer Experience, Data Privacy, Security
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Cybersecurity, Data & Privacy
  • Relationship-Based Care
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Data management
    • Healthcare providers
    • Insurance companies
    • Patient Care
    • Pharmacies
    • Business & Commerce
    • Data & Privacy
    • Health & Wellness

    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.

    Publicis Sapient: Guide to Next...
    Relationship-Based Care
    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.
    Impact Areas Data management, Healthcare providers, Insurance companies, Patient Care, Pharmacies
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Data & Privacy, Health & Wellness
  • Convenience-Driven Healthcare
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Home diagnostics
    • Patient access
    • Preventive care
    • Retail clinics
    • Telemedicine
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience.

    Publicis Sapient: Guide to Next...
    Convenience-Driven Healthcare
    Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience.
    Impact Areas Home diagnostics, Patient access, Preventive care, Retail clinics, Telemedicine
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
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