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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Agile and Authentic Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand marketing
    • Content Strategy
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.

    Webby: 2025 trend report: It's...
    Agile and Authentic Marketing
    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Brand marketing, Content Strategy, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Agile Organization Design
    • Navigating Global Uncertainty
    • Leadership Development
    • Organizational Structure
    • Team dynamics
    • Business & Commerce
    • The Workplace

    Companies are moving towards nimble, team-based structures with blurred job boundaries to foster agility and innovation.

    Mercer: HR trends for 2025
    Agile Organization Design
    Companies are moving towards nimble, team-based structures with blurred job boundaries to foster agility and innovation.
    • Business & Commerce
    • The Workplace
    • Navigating Global Uncertainty
    Impact Areas Leadership Development, Organizational Structure, Team dynamics
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, The Workplace
  • Agile Teams for Fleeting Trends
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.

    Artlist: Trend report 2025
    Agile Teams for Fleeting Trends
    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • AI-Driven Transformation
    • The Power of Community and Connection
    Impact Areas Brand strategy, Content creation, Marketing, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Aging Consumer Influence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Financial Services
    • Healthcare
    • Leisure
    • Senior Care Products
    • Travel
    • Business & Commerce
    • Consumer Attitudes

    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.

    World Data Lab: Consumer outlook...
    Aging Consumer Influence
    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.
    • Business & Commerce
    • Consumer Attitudes
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas Financial Services, Healthcare, Leisure, Senior Care Products, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Aging Population Shifts Demand
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Healthcare
    • Life Insurance
    • Retirement Planning
    • Business & Commerce
    • Finance & Money

    The aging global population and evolving customer purchasing patterns are creating new opportunities and challenges for insurers.

    McKinsey: Global insurance report 2025
    Aging Population Shifts Demand
    The aging global population and evolving customer purchasing patterns are creating new opportunities and challenges for insurers.
    • Business & Commerce
    • Finance & Money
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Healthcare, Life Insurance, Retirement Planning
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • AI Adaptation Imperative
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Human resources
    • Organizational Development
    • Workforce Management
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    Organizations must adapt to AI's rapid integration into workflows, addressing workforce anxiety while maximizing AI's potential for productivity gains.

    AIHR: HR trends report 2025
    AI Adaptation Imperative
    Organizations must adapt to AI's rapid integration into workflows, addressing workforce anxiety while maximizing AI's potential for productivity gains.
    • Business & Commerce
    • Emerging Technology
    • The Workplace
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Human resources, Organizational Development, Workforce Management
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, The Workplace
  • AI Adoption Accelerates
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Banking
    • Compliance
    • Risk management
    • Security
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    AI adoption is rapidly increasing in financial services, with a focus on risk management and compliance, but also raising concerns about fraud and security.

    Publicis Sapient: Guide to next...
    AI Adoption Accelerates
    AI adoption is rapidly increasing in financial services, with a focus on risk management and compliance, but also raising concerns about fraud and security.
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Banking, Compliance, Risk management, Security
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • AI Agent Marketplaces
    • AI-Driven Transformation
    • AI
    • Automation
    • Enterprise Software
    • Business & Commerce
    • Emerging Technology

    AI agents are evolving beyond copilots, enabling complex task automation and leading to the emergence of specialized agent marketplaces.

    CB Insights: Game changers 2025
    AI Agent Marketplaces
    AI agents are evolving beyond copilots, enabling complex task automation and leading to the emergence of specialized agent marketplaces.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    Impact Areas AI, Automation, Enterprise Software
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • AI Agents with Spending Power
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • AI
    • Cryptocurrency
    • Fintech
    • Payments
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    AI agents are being empowered to make transactions, with crypto emerging as an early payment rail.

    CB Insights: Tech trends 2025
    AI Agents with Spending Power
    AI agents are being empowered to make transactions, with crypto emerging as an early payment rail.
    • Business & Commerce
    • Emerging Technology
    • Finance & Money
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    Impact Areas AI, Cryptocurrency, Fintech, Payments
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • AI and Broader Tech Impact
    • AI-Driven Transformation
    • Business Operations
    • Investment strategies
    • Technology
    • Business & Commerce
    • Emerging Technology

    While AI continues to drive market momentum, its impact is broadening beyond big tech, creating opportunities in related industries and sectors.

    Fidelity: Outlook 2025
    AI and Broader Tech Impact
    While AI continues to drive market momentum, its impact is broadening beyond big tech, creating opportunities in related industries and sectors.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    Impact Areas Business Operations, Investment strategies, Technology
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
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