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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AI Governance Platforms
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • AI Ethics
    • Regulatory Compliance
    • Risk management
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Platforms for managing and controlling AI systems to ensure responsible and ethical use, fostering trust and compliance.

    Gartner: 2025 top tech trends
    AI Governance Platforms
    Platforms for managing and controlling AI systems to ensure responsible and ethical use, fostering trust and compliance.
    Impact Areas AI Ethics, Regulatory Compliance, Risk management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Algorithmic Media Planning
    • AI-Driven Transformation
    • Audience Targeting
    • Campaign Automation
    • Media Planning
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.

    Dentsu: The year of impact...
    Algorithmic Media Planning
    Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.
    Impact Areas Audience Targeting, Campaign Automation, Media Planning
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Retail Reshapes Media
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • E-commerce
    • Media Buying
    • Retail Advertising
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.

    Dentsu: The year of impact...
    Retail Reshapes Media
    Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.
    Impact Areas E-commerce, Media Buying, Retail Advertising
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Better Programmatic Supply Chain
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Safety
    • Programmatic Advertising
    • Sustainability
    • Brands & Advertising
    • Business & Commerce

    A higher quality programmatic supply chain is crucial for effective advertising, focusing on sustainability, transparency, and trust.

    Dentsu: The year of impact...
    Better Programmatic Supply Chain
    A higher quality programmatic supply chain is crucial for effective advertising, focusing on sustainability, transparency, and trust.
    Impact Areas Brand Safety, Programmatic Advertising, Sustainability
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Unevenly Distributed Future
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Digital Access
    • Global Marketing
    • Technology Adoption
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.

    Dentsu: The year of impact...
    Unevenly Distributed Future
    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.
    Impact Areas Digital Access, Global Marketing, Technology Adoption
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • AI ROI Reset and Refocus
    • AI-Driven Transformation
    • Business Strategy
    • Customer Experience
    • Employee productivity
    • Business & Commerce
    • Emerging Technology

    Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.

    Forrester: Predictions 2025 B2C CX
    AI ROI Reset and Refocus
    Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.
    Impact Areas Business Strategy, Customer Experience, Employee productivity
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Martech and Loyalty Tech Merge
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Customer Loyalty
    • Data management
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging.

    Forrester: Predictions 2025 B2C CX
    Martech and Loyalty Tech Merge
    Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging.
    Impact Areas Customer Loyalty, Data management, Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Declining Brand Loyalty
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Brand strategy
    • Consumer Behavior
    • Loyalty Programs
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.

    Forrester: Predictions 2025 B2C CX
    Declining Brand Loyalty
    Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
    Impact Areas Brand strategy, Consumer Behavior, Loyalty Programs
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • GenAI Impacts Outsourcing
    • AI-Driven Transformation
    • Contact centers
    • Labor Market
    • Outsourcing industry
    • Business & Commerce
    • Emerging Technology

    Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.

    Forrester: Predictions 2025 B2C CX
    GenAI Impacts Outsourcing
    Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
    Impact Areas Contact centers, Labor Market, Outsourcing industry
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Creative Agency Restructuring
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Creative Agencies
    • Marketing Campaigns
    • Brands & Advertising
    • Business & Commerce

    Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.

    Forrester: Predictions 2025 B2C CX
    Creative Agency Restructuring
    Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
    Impact Areas Advertising, Creative Agencies, Marketing Campaigns
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
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