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Your trends

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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Better Supply Chain
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Brand Safety
    • Media Measurement
    • Programmatic Media
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.

    Dentsu: The year of impact...
    Better Supply Chain
    A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.
    • Brands & Advertising
    • Business & Commerce
    • Sustainability
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Advertising, Brand Safety, Media Measurement, Programmatic Media, Sustainability
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Partnership Gold Rush
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content Licensing
    • Generative AI
    • Media Consumption
    • Platform Partnerships
    • Streaming Services
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.

    Dentsu: The year of impact...
    Partnership Gold Rush
    Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    Impact Areas Content Licensing, Generative AI, Media Consumption, Platform Partnerships, Streaming Services
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Uneven Distribution
    • Navigating Global Uncertainty
    • Digital Access
    • Global markets
    • Regulation
    • Social Equity
    • Technology Adoption
    • Business & Commerce
    • Cybersecurity
    • Digital Platforms

    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.

    Dentsu: The year of impact...
    Uneven Distribution
    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.
    • Business & Commerce
    • Cybersecurity
    • Digital Platforms
    • Navigating Global Uncertainty
    Impact Areas Digital Access, Global markets, Regulation, Social Equity, Technology Adoption
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Digital Platforms
  • Million Media Micro-Moments
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Brand Loyalty
    • Customer service
    • Personalized Marketing
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.

    Dentsu: The year of impact...
    Million Media Micro-Moments
    AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    • Experiences Over Material Goods
    Impact Areas Brand Loyalty, Customer service, Personalized Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Power in Niche Communities
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Building
    • Influencer marketing
    • Targeted Advertising
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.

    Dentsu: The year of impact...
    Power in Niche Communities
    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Community Building, Influencer marketing, Targeted Advertising
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Diversified AI Models
    • AI-Driven Transformation
    • All sectors
    • Business & Commerce
    • Emerging Technology

    The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic AI.

    Deloitte: Tech trends 2025
    Diversified AI Models
    The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic…
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    Impact Areas All sectors
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Hardware Renaissance
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Consumer Electronics
    • Data Centers
    • IT
    • Robotics
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Hardware is regaining importance due to the increasing demands of AI, with specialized chips, AI-embedded devices, and sustainable data centers becoming crucial.

    Deloitte: Tech trends 2025
    Hardware Renaissance
    Hardware is regaining importance due to the increasing demands of AI, with specialized chips, AI-embedded devices, and sustainable data centers becoming crucial.
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    Impact Areas Consumer Electronics, Data Centers, IT, Robotics
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Open-Source vs. Closed LLMs
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI
    • LLMs
    • Open Source
    • Software Development
    • Business & Commerce
    • Emerging Technology

    While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.

    CB Insights: Tech trends 2025
    Open-Source vs. Closed LLMs
    While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    Impact Areas AI, LLMs, Open Source, Software Development
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Emerging Technology
  • US Leads AI Arms Race
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • AI
    • Geopolitics
    • Talent Acquisition
    • Technology Investment
    • Business & Commerce
    • Emerging Technology

    The US currently dominates the AI landscape, attracting the majority of global AI funding and talent.

    CB Insights: Tech trends 2025
    US Leads AI Arms Race
    The US currently dominates the AI landscape, attracting the majority of global AI funding and talent.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas AI, Geopolitics, Talent Acquisition, Technology Investment
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • Enterprise Spatial Computing
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Augmented Reality
    • Enterprise Technology
    • Spatial Computing
    • Virtual Reality
    • Business & Commerce
    • Emerging Technology

    Spatial computing is gaining traction in the enterprise, driven by the launch of immersive devices like Apple Vision Pro.

    CB Insights: Tech trends 2025
    Enterprise Spatial Computing
    Spatial computing is gaining traction in the enterprise, driven by the launch of immersive devices like Apple Vision Pro.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    Impact Areas Augmented Reality, Enterprise Technology, Spatial Computing, Virtual Reality
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
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