Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.
Better Supply Chain- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Advertising
- Brand Safety
- Media Measurement
- Programmatic Media
- Sustainability
- Brands & Advertising
- Business & Commerce
- Sustainability
A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.
Dentsu: The year of impact...Better Supply Chain
A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.
-
Short Trend Summary
Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.
Partnership Gold Rush- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Content Licensing
- Generative AI
- Media Consumption
- Platform Partnerships
- Streaming Services
- Business & Commerce
- Digital Platforms
- Emerging Technology
Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.
Dentsu: The year of impact...Partnership Gold Rush
Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.
-
Short Trend Summary
The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.
Uneven Distribution- Navigating Global Uncertainty
- Digital Access
- Global markets
- Regulation
- Social Equity
- Technology Adoption
- Business & Commerce
- Cybersecurity
- Digital Platforms
The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.
Dentsu: The year of impact...Uneven Distribution
The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.
-
Short Trend Summary
AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.
Million Media Micro-Moments- AI-Driven Transformation
- Experiences Over Material Goods
- Brand Loyalty
- Customer service
- Personalized Marketing
- Brands & Advertising
- Business & Commerce
- Emerging Technology
AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.
Dentsu: The year of impact...Million Media Micro-Moments
AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.
-
Short Trend Summary
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.
Power in Niche Communities- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Community Building
- Influencer marketing
- Targeted Advertising
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.
Dentsu: The year of impact...Power in Niche Communities
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.
-
Short Trend Summary
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic AI.
Diversified AI Models- AI-Driven Transformation
- All sectors
- Business & Commerce
- Emerging Technology
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic AI.
Deloitte: Tech trends 2025Diversified AI Models
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic…
-
Short Trend Summary
Hardware is regaining importance due to the increasing demands of AI, with specialized chips, AI-embedded devices, and sustainable data centers becoming crucial.
Hardware Renaissance- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Consumer Electronics
- Data Centers
- IT
- Robotics
- Business & Commerce
- Cybersecurity
- Emerging Technology
Hardware is regaining importance due to the increasing demands of AI, with specialized chips, AI-embedded devices, and sustainable data centers becoming crucial.
Deloitte: Tech trends 2025Hardware Renaissance
Hardware is regaining importance due to the increasing demands of AI, with specialized chips, AI-embedded devices, and sustainable data centers becoming crucial.
-
Short Trend Summary
While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.
Open-Source vs. Closed LLMs- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- AI
- LLMs
- Open Source
- Software Development
- Business & Commerce
- Emerging Technology
While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.
CB Insights: Tech trends 2025Open-Source vs. Closed LLMs
While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.
-
Short Trend Summary
The US currently dominates the AI landscape, attracting the majority of global AI funding and talent.
US Leads AI Arms Race- AI-Driven Transformation
- Navigating Global Uncertainty
- AI
- Geopolitics
- Talent Acquisition
- Technology Investment
- Business & Commerce
- Emerging Technology
The US currently dominates the AI landscape, attracting the majority of global AI funding and talent.
CB Insights: Tech trends 2025US Leads AI Arms Race
The US currently dominates the AI landscape, attracting the majority of global AI funding and talent.
-
Short Trend Summary
Spatial computing is gaining traction in the enterprise, driven by the launch of immersive devices like Apple Vision Pro.
Enterprise Spatial Computing- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Augmented Reality
- Enterprise Technology
- Spatial Computing
- Virtual Reality
- Business & Commerce
- Emerging Technology
Spatial computing is gaining traction in the enterprise, driven by the launch of immersive devices like Apple Vision Pro.
CB Insights: Tech trends 2025Enterprise Spatial Computing
Spatial computing is gaining traction in the enterprise, driven by the launch of immersive devices like Apple Vision Pro.