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Trends Categories Business & Commerce

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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Content Remixing Expands Brand Identity
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Budget Optimization
    • Content Marketing
    • Creative Production
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.

    TikTok: What's Next 2025 Trend...
    Content Remixing Expands Brand Identity
    Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.
    Impact Areas Budget Optimization, Content Marketing, Creative Production
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • Content-First Creator-Led Future
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Strategy
    • Creator Economy
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.

    Creator IQ: The state of...
    Content-First Creator-Led Future
    The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.
    Impact Areas Content Strategy, Creator Economy, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Contextual Branding
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.

    Ipsos: Almanac 2025
    Contextual Branding
    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
    Impact Areas Advertising, Branding, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Continued Monetary Easing
    • Navigating Global Uncertainty
    • Global economy
    • Interest rates
    • Investment Markets
    • Monetary Policy
    • Business & Commerce
    • Finance & Money

    Most central banks are expected to continue cutting interest rates in response to slowing growth and moderating inflation, with the exception of Japan.

    Goldman Sachs: Macro outlook 2025
    Continued Monetary Easing
    Most central banks are expected to continue cutting interest rates in response to slowing growth and moderating inflation, with the exception of Japan.
    Impact Areas Global economy, Interest rates, Investment Markets, Monetary Policy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Convenience-Driven Healthcare
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Home diagnostics
    • Patient access
    • Preventive care
    • Retail clinics
    • Telemedicine
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience.

    Publicis Sapient: Guide to Next...
    Convenience-Driven Healthcare
    Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience.
    Impact Areas Home diagnostics, Patient access, Preventive care, Retail clinics, Telemedicine
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Converging Media Ecosystem
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Print
    • Streaming
    • Television
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models.

    Kantar: 2025 media trends and...
    Converging Media Ecosystem
    Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models.
    Impact Areas Advertising, Print, Streaming, Television
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • Corporate Casual Boom
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fashion
    • Office Culture
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • The Workplace

    Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear.

    The RealReal: Resale Report 2024
    Corporate Casual Boom
    Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear.
    Impact Areas Fashion, Office Culture, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, The Workplace
  • Creative Agency Restructuring
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Creative Agencies
    • Marketing Campaigns
    • Brands & Advertising
    • Business & Commerce

    Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.

    Forrester: Predictions 2025 B2C CX
    Creative Agency Restructuring
    Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
    Impact Areas Advertising, Creative Agencies, Marketing Campaigns
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Creative Collaborations: Brand Elevation
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Branding
    • Marketing
    • Product Development
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.

    The Drawing Arm: Trend report...
    Creative Collaborations: Brand Elevation
    Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.
    Impact Areas Branding, Marketing, Product Development, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Creative Importance Surge
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Marketing
    • Media
    • Brands & Advertising
    • Business & Commerce

    Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.

    MMA: The state of creative...
    Creative Importance Surge
    Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.
    Impact Areas Advertising, Marketing, Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce
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