Your trends
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Short Trend Summary
Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial and economic confidence is wavering globally, but a secure financial situation for many consumers is…
Live A Little- Consumer Attitudes
- Fashion & Beauty
- Lifestyle
Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial and economic confidence is wavering globally, but a secure financial situation for many consumers is expected to maintain spending in certain areas such as fashion,…
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GWI - Connecting The Dots...Live A Little
Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial…
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Short Trend Summary
Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of trust as the main barrier. This trust gap can be bridged by marketers who focus…
Social commerce hits the trust gap- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of trust as the main barrier. This trust gap can be bridged by marketers who focus on the basics: offering easy returns and refunds, displaying ratings…
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Hootsuite - Social Media Trends...Social commerce hits the trust gap
Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of…
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Short Trend Summary
Great reopening blows a hole in digital service.The return to in-person shopping has caused businesses to neglect the quality of their digital services, resulting in a 19% decrease in customer experience according to a Forrester survey. As consumers expect a…
Great reopening blows a hole in digital service- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Great reopening blows a hole in digital service.The return to in-person shopping has caused businesses to neglect the quality of their digital services, resulting in a 19% decrease in customer experience according to a Forrester survey. As consumers expect a balance between online and offline customer service, automation tools like…
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Hootsuite - Social Media Trends...Great reopening blows a hole in digital service
Great reopening blows a hole in digital service.The return to in-person shopping has caused businesses to neglect the quality of their digital services, resulting in…
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Short Trend Summary
Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major social media platforms in 2023 are poised to accelerate its growth. Brands need to be…
Social Commerce (Still Loading)- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major social media platforms in 2023 are poised to accelerate its growth. Brands need to be creative and emphasize the legitimacy, value, and quality of in-app…
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Meltwater - 2023 Marketing Trends...Social Commerce (Still Loading)
Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major…
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Short Trend Summary
Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience new things. Today’s shoppable world enables us all to be curious and experience new things…
Always Shopping- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience new things. Today’s shoppable world enables us all to be curious and experience new things like never before. New technology makes it easier to move…
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DENTSU - Media Trends ‘23Always Shopping
Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience…
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Short Trend Summary
Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands a brand-safe platform for advertising. Brands can test retail media sites to understand performance and…
Retails vs Adland- Brands & Advertising
- Digital Platforms
- Media & Information
Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands a brand-safe platform for advertising. Brands can test retail media sites to understand performance and investigate becoming a media owner for increased advertising effectiveness. Large…
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DENTSU - Media Trends ‘23Retails vs Adland
Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands…
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Short Trend Summary
Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more innovations in 2023 with big tech players like Apple, Google, and Snapchat getting involved. The…
Augmented Reality As Preferred Way To Shop- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more innovations in 2023 with big tech players like Apple, Google, and Snapchat getting involved. The AR and VR market is expected to grow to 450…
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BRAND WATCH - 2023 Digital...Augmented Reality As Preferred Way To Shop
Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more…
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Short Trend Summary
Retro Active. The Retro Active trend references the 90s and Y2K era and is not just limited to fashion. Some of its sub-trends are Kidcore, Y2K Everything, and Tech it Back. Brands can leverage this trend by creating roller skating…
Retro Active- Emerging Technology
- Fashion & Beauty
- Lifestyle
Retro Active. The Retro Active trend references the 90s and Y2K era and is not just limited to fashion. Some of its sub-trends are Kidcore, Y2K Everything, and Tech it Back. Brands can leverage this trend by creating roller skating videos, using vibrant text illustrations, or capturing nostalgic moments in…
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Adobe Creative Trends ‘23Retro Active
Retro Active. The Retro Active trend references the 90s and Y2K era and is not just limited to fashion. Some of its sub-trends are Kidcore,…
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Short Trend Summary
It’s totally in to be Ethical. Ethical brands are statistically more profitable, according to Investopedia, companies that lay the framework for business ethics in all facets of operations are more likely to become and remain profitable than their counterparts who…
It’s totally in to be Ethical- Brands & Advertising
- Consumer Attitudes
- Sustainability
It’s totally in to be Ethical. Ethical brands are statistically more profitable, according to Investopedia, companies that lay the framework for business ethics in all facets of operations are more likely to become and remain profitable than their counterparts who don’t value ethics Implementing ethical principles leads to improved relationships…
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BRAND WATCH - 2023 Digital...It’s totally in to be Ethical
It’s totally in to be Ethical. Ethical brands are statistically more profitable, according to Investopedia, companies that lay the framework for business ethics in all…
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Short Trend Summary
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black…
Conscious Consumerism- Business & e-Commerce
- Consumer Attitudes
- Sustainability
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black Friday sales, aligning with the rise of conscious consumerism and…
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MTM - 12 Trends of...Conscious Consumerism
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism…