Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Social commerce will rise and fall
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago. Consumers will be more willing to explore new shopping channels with the increase in post-pandemic digital growth and demand for affordability. Social commerce varies by…

  • N/A
  Talkwalkers - Social Media Trends...

  Social commerce will rise and fall

  Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago.…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
  
  
• Bracing for an Unknown Economy
  • Business & e-Commerce
  • Emerging Technology
  • Global Challenges

  Bracing for an Unknown Economy. Online shopping jumped 77% year over year just months into the pandemic, accelerating the innovation and adoption of digital commerce by half a decade. But now the economic outlook forces ecommerce businesses to brace for a sluggish economy plagued by inflation concerns. Total retail sales…

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  Shopify - Commerce Trends 2023

  Bracing for an Unknown Economy

  Bracing for an Unknown Economy. Online shopping jumped 77% year over year just months into the pandemic, accelerating the innovation and adoption of digital commerce…

  • Business & e-Commerce
  • Emerging Technology
  • Global Challenges
  
  
• Cutting Costs
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce growth. Brands and consumers are looking for ways to cut costs, with shoppers seeking cheaper options and some brands investing in customer loyalty through new…

  • N/A
  Shopify - Commerce Trends 2025

  Cutting Costs

  Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
  
  
• Try AR You Might
  • Brands & Advertising
  • Business & e-Commerce
  • Emerging Technology

  Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for employee training, product development, and marketing. With its ability to create memorable experiences, tell brand stories, and provide a "try before you buy" experience, it's…

  • N/A
  Vertigo - Digital Marketing Trends...

  Try AR You Might

  Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for…

  • Brands & Advertising
  • Business & e-Commerce
  • Emerging Technology
  
  
• Seek New Growth
  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges

  Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable market” (as defined by existing CPG categories) to the “total addressable problem” (as defined by human needs). The new pace of change is stunning –…

  • N/A
  Accenture - A New Dawn...

  Seek New Growth

  Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable…

  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges
  
  
• Create & Deliver Winning Consumer & Customer Experiences
  • Consumer Attitudes
  • Digital Platforms
  • Global Challenges

  Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…

  • N/A
  Accenture - A New Dawn...

  Create & Deliver Winning Consumer & Customer Experiences

  Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and…

  • Consumer Attitudes
  • Digital Platforms
  • Global Challenges
  
  
• Social commerce
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B global business already established and 1 in 3 Gen Zers starting their purchase journeys on social media, there's still plenty of room for growth. The…

  • N/A
  OGILVY - Social Media Trends...

  Social commerce

  Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
  
  
• Social Media
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn’t take off as they had in the Far East. In short, we’re still far away from promoting a social…

  • N/A
  OGILVY - Social Media Trends...

  Social Media

  Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example,…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
  
  
• Happy Ever After in the Marketplace
  • Business & e-Commerce
  • Consumer Attitudes
  • Digital Platforms

  Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it important for marketers to integrate these into their wider social…

  • N/A
  OGILVY - Social Media Trends...

  Happy Ever After in the Marketplace

  Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as…

  • Business & e-Commerce
  • Consumer Attitudes
  • Digital Platforms
  
  
• Conscious commerce
  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability

  Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value and looking for ways to save, whether through buying second-hand items or reducing the number of products they buy. A way in which brands can…

  • N/A
  OMD - Signals 2023

  Conscious commerce

  Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value…

  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability
  
  

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