Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools…
B(r)and Togher- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools may not be as effective as it once was, as…
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Shopify - Commerce Trends 2032B(r)and Togher
B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer…
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Short Trend Summary
Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after strict lockdowns eased. During the pandemic, 75% of consumers tried something different, whether it was…
Open To New Things- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after strict lockdowns eased. During the pandemic, 75% of consumers tried something different, whether it was new stores, products, or buying methods, and now they are…
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Shopify - Commerce Trends 2033Open To New Things
Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after…
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Short Trend Summary
Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago. Consumers will be more willing to explore new shopping channels with the increase in post-pandemic…
Social commerce will rise and fall- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago. Consumers will be more willing to explore new shopping channels with the increase in post-pandemic digital growth and demand for affordability. Social commerce varies by…
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Talkwalkers - Social Media Trends...Social commerce will rise and fall
Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago.…
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Short Trend Summary
Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable market” (as defined by existing CPG categories) to the “total addressable problem” (as defined by…
Seek New Growth- Brands & Advertising
- Consumer Attitudes
- Global Challenges
Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable market” (as defined by existing CPG categories) to the “total addressable problem” (as defined by human needs). The new pace of change is stunning –…
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Accenture - A New Dawn...Seek New Growth
Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable…
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Short Trend Summary
Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales —…
Create & Deliver Winning Consumer & Customer Experiences- Consumer Attitudes
- Digital Platforms
- Global Challenges
Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…
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Accenture - A New Dawn...Create & Deliver Winning Consumer & Customer Experiences
Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and…
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Short Trend Summary
Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for employee training, product development, and marketing. With its ability to create memorable experiences, tell brand…
Try AR You Might- Brands & Advertising
- Business & e-Commerce
- Emerging Technology
Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for employee training, product development, and marketing. With its ability to create memorable experiences, tell brand stories, and provide a "try before you buy" experience, it's…
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Vertigo - Digital Marketing Trends...Try AR You Might
Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for…
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Short Trend Summary
Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B global business already established and 1 in 3 Gen Zers starting their purchase journeys on…
Social commerce- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B global business already established and 1 in 3 Gen Zers starting their purchase journeys on social media, there's still plenty of room for growth. The…
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OGILVY - Social Media Trends...Social commerce
Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B…
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Short Trend Summary
Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn’t take off as they had in the Far East.…
Social Media- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn’t take off as they had in the Far East. In short, we’re still far away from promoting a social…
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OGILVY - Social Media Trends...Social Media
Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example,…
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Short Trend Summary
Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it…
Happy Ever After in the Marketplace- Business & e-Commerce
- Consumer Attitudes
- Digital Platforms
Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it important for marketers to integrate these into their wider social…
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OGILVY - Social Media Trends...Happy Ever After in the Marketplace
Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as…
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Short Trend Summary
Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value and looking for ways to save, whether through buying second-hand items or reducing the number…
Conscious commerce- Business & e-Commerce
- Consumer Attitudes
- Sustainability
Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value and looking for ways to save, whether through buying second-hand items or reducing the number of products they buy. A way in which brands can…
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OMD - Signals 2023Conscious commerce
Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value…