Open To New Things

Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after strict lockdowns eased. During the pandemic, 75% of consumers tried something different, whether it was new stores, products, or buying methods, and now they are even more open to change due to the search for the best value. With two out of three shoppers abandoning brands for better deals and 58% switching for higher quality, brands must be adaptable and innovative to keep up with changing consumer preferences.