Social commerce will rise and fall

Social commerce will rise and fall. Social commerce has potential for growth, but is still finding its feet like influencer marketing a few years ago. Consumers will be more willing to explore new shopping channels with the increase in post-pandemic digital growth and demand for affordability. Social commerce varies by platform and region, with the US showing the largest room for growth and Facebook being the leading platform linked to the trend. Brands need to consider their market and platform carefully and explore social selling capabilities in 2023.