Augmented Reality As Preferred Way To Shop

Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more innovations in 2023 with big tech players like Apple, Google, and Snapchat getting involved. The AR and VR market is expected to grow to 450 billion dollars by 2030, offering brands the ability to remove digital customer experience barriers and connect physical stores with online shops. Virtual try-on features have become increasingly popular in retail and are expected to enhance the digital shopping experience. Marketers can leverage AR by being playful, making it part of their customer experience, and connecting the digital with the physical to create a holistic customer experience.