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Trends Keywords MarTech

Your trends

MarTech 62
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Cracking the cross-posting code
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Cracking the cross-posting code. Social media companies are constantly copying each other's features, causing a strain on user experience and social media marketers. Marketers will stop chasing new features and start getting more strategic instead. They will focus on creating content suited to the platforms that best align with their…

    • N/A
    Hootsuite - Social Media Trends...
    Cracking the cross-posting code
    Cracking the cross-posting code. Social media companies are constantly copying each other's features, causing a strain on user experience and social media marketers. Marketers will…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Marketers realize it’s time to lean into customer service
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with 49% of organizations indicating it is usually or exclusively their responsibility. Only 8% of organizations said customer service teams were responsible for social customer service.…

    • N/A
    Hootsuite - Social Media Trends...
    Marketers realize it’s time to lean into customer service
    Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Risk & Reward as Seen on TikTok
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However, staying ahead of the curve will require marketers to not only master TikTok's signature style of content creation, but also navigate the platform's regulatory challenges…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Risk & Reward as Seen on TikTok
    Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However,…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Social Commerce (Still Loading)
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major social media platforms in 2023 are poised to accelerate its growth. Brands need to be creative and emphasize the legitimacy, value, and quality of in-app…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Social Commerce (Still Loading)
    Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Brand Value
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new high. Brands that win consumer attention will be those that are known, trusted and loved. Brands that invest in consumer intelligence, creative content, and responsive…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Brand Value
    Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • Ad-Based Streaming Wins
    • Brands & Advertising
    • Emerging Technology
    • Entertainment

    Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in exchange for payment. This will increase subscribers and bring in more revenue from advertisers, but the cost explosion of content may shrink the number of…

    • N/A
    DENTSU - Media Trends ‘23
    Ad-Based Streaming Wins
    Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in…
    • Brands & Advertising
    • Emerging Technology
    • Entertainment
  • Retails vs Adland
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands a brand-safe platform for advertising. Brands can test retail media sites to understand performance and investigate becoming a media owner for increased advertising effectiveness. Large…

    • N/A
    DENTSU - Media Trends ‘23
    Retails vs Adland
    Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands…
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
  • Rise of Super Apps
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their huge reach and cater to their users' needs across a wide range of services, inspired by the Asian model of super apps. Examples of super…

    • N/A
    DENTSU - Media Trends ‘23
    Rise of Super Apps
    Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • A Cookieless Future
    • Data Privacy
    • Emerging Technology
    • Global Challenges

    A Cookieless Future. Google will phase out third-party cookies on Chrome browsers in 2023, making it difficult for marketers to track users across the web. With 65% of internet users using Chrome, this will greatly impact marketers. Marketers must find new ways to gather data in the cookieless future, driven…

    • N/A
    BRAND WATCH - 2023 Digital...
    A Cookieless Future
    A Cookieless Future. Google will phase out third-party cookies on Chrome browsers in 2023, making it difficult for marketers to track users across the web.…
    • Data Privacy
    • Emerging Technology
    • Global Challenges
  • Augmented Reality As Preferred Way To Shop
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more innovations in 2023 with big tech players like Apple, Google, and Snapchat getting involved. The AR and VR market is expected to grow to 450…

    • N/A
    BRAND WATCH - 2023 Digital...
    Augmented Reality As Preferred Way To Shop
    Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
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