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Trends Keywords MarTech

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MarTech 62
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Multi-Format Content
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences. This includes various forms of content such as articles, videos, podcasts, and virtual reality experiences. Audio content, especially podcasts, is becoming increasingly popular with tech…

    • N/A
    BRAND WATCH - 2023 Digital...
    Multi-Format Content
    Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences.…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • The Metaverse and Web3 untangled
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up to $13trn by 2030. Real action is currently happening on gaming platforms like Roblox and Fortnite, which are considered "protometaverses". Brands should focus on understanding…

    • N/A
    MOST CONTAGIOUS REPORT 2022 (‘23)
    The Metaverse and Web3 untangled
    The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Femtech Futures
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness

    The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff by offering virtual clinics and VR prescription services. The development of free mental health resources like Happiness House and XRHealth in the metaverse allows for…

    • N/A
    MTM - 12 Trends of...
    Femtech Futures
    The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff…
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness
  • Actual Omnichannel
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel strategy are missing out on other opportunities.

    • N/A
    VERICAST - Predictions & Trends...
    Actual Omnichannel
    The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices,…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Consumer Personalization
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy

    Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on customers' purchase habits and interests. The emphasis on personalization is…

    • N/A
    VERICAST - Predictions & Trends...
    Consumer Personalization
    Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to…
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy
  • Martech Innovation
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud software to drive efficiency as more people work from home.

    • N/A
    VERICAST - Predictions & Trends...
    Martech Innovation
    Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Social Selling
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology

    Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their website and digital presence, in order to connect with new…

    • N/A
    VERICAST - Predictions & Trends...
    Social Selling
    Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily.…
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology
  • Augmented Bottles
    • Brands & Advertising
    • Emerging Technology
    • Entertainment

    Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create lasting impressions.

    • N/A
    TREND HUNTER - Trend Report...
    Augmented Bottles
    Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create…
    • Brands & Advertising
    • Emerging Technology
    • Entertainment
  • Smart Packaging
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Connected e-commerce packaging solutions aim to ensure safe and efficient deliveries with added transparency and customer engagement features: temperature- controlled boxes and QR codes, to meet growing demands in the e-commerce industry.

    • N/A
    TREND HUNTER - Trend Report...
    Smart Packaging
    Connected e-commerce packaging solutions aim to ensure safe and efficient deliveries with added transparency and customer engagement features: temperature- controlled boxes and QR codes, to…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Metaverse Customer Care
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology

    Businesses are creating immersive customer service experiences by prioritizing effective and engaging interactions. Brands are finding new ways to foster mutual empathy and more efficient processes beyond art & gaming.

    • N/A
    TREND HUNTER - Trend Report...
    Metaverse Customer Care
    Businesses are creating immersive customer service experiences by prioritizing effective and engaging interactions. Brands are finding new ways to foster mutual empathy and more efficient…
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology
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