Multi-Format Content

Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences. This includes various forms of content such as articles, videos, podcasts, and virtual reality experiences. Audio content, especially podcasts, is becoming increasingly popular with tech giants investing more in this format. Brands will have to expand their content strategies to align with the tastes, desires and demands of consumers.