Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Get Political
  • Brands & Advertising
  • Digital Platforms
  • Government & Politics

  Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a stance on socially conscious issues. To effectively engage with these audiences, brands should adopt a micro-influence approach and collaborate with credible, socially conscious influencers. It's…

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  OGILVY - Social Media Trends...

  Get Political

  Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a…

  • Brands & Advertising
  • Digital Platforms
  • Government & Politics
  
  
• Reclaiming Data Privacy
  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy

  Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the extra mile this year, offering more control and transparency in data exchanges. More importantly, by providing resources to help educate consumers on the benefits and…

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  OMD - Signals 2023

  Reclaiming Data Privacy

  Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the…

  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy
  
  
• TikTok is the trend
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in 2023, TikTok will likely be increasingly important over the next year. Brands that fit into the platform's DNA and push boundaries can succeed, as seen…

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  OGILVY - Social Media Trends...

  TikTok is the trend

  TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
  
  
• Social Landscape Shakeup
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and YouTube are seeing declining revenues, while niche platforms like Twitch, Discord, and BeReal are on the rise. Brands need to embrace channel-agnostic approaches and focus…

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  OGILVY - Social Media Trends...

  Social Landscape Shakeup

  Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
  
  
• Out With Uniformity
  • Brands & Advertising
  • Digital Platforms
  • Sustainability

  Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on engagement-first objectives, leading to a comeback in community building and loyalty initiatives. Brands should continue to leverage successful formats, but also tailor content to each…

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  OGILVY - Social Media Trends...

  Out With Uniformity

  Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on…

  • Brands & Advertising
  • Digital Platforms
  • Sustainability
  
  
• Interactive content
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested in interactive features, giving marketers more opportunities to attract engagement. In 2023, innovation in AR will drive conversions and brands will capitalize on physical, interactive…

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  Meltwater - 2023 Marketing Trends...

  Interactive content

  Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
  
  
• Tap into Groups, Not Just Individuals
  • Brands & Advertising
  • Digital Platforms
  • Sustainability

  Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying influence for a moment in time, by combining influencers you’re creating something new with your brand as the lynch pin between communities. There’s a resurgence…

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  OGILVY - Influencer Trends 2023

  Tap into Groups, Not Just Individuals

  Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying…

  • Brands & Advertising
  • Digital Platforms
  • Sustainability
  
  
• Hyper-local influence to drive community
  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology

  Hyper-local influence to drive community. Hyper-local influence has evolved into hyper-relevant influence. Brands can tap into the power of grassroots influence by identifying micro-communities among their target audience and partnering with influencers who share their interests, experiences, and values. This approach allows brands to reach their target audience more effectively…

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  OGILVY - Influencer Trends 2023

  Hyper-local influence to drive community

  Hyper-local influence to drive community. Hyper-local influence has evolved into hyper-relevant influence. Brands can tap into the power of grassroots influence by identifying micro-communities among…

  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology
  
  
• Influencer commerce (iCommerce)
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Influencer commerce (iCommerce). The future of influencer marketing takes the focus beyond just brand building to the full-funnel approach. Brands need to lean into audience-first creative, find their way into the different platforms, and negotiate with creators to get the best results. The rise of in-platform shopping and affiliate programs…

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  OGILVY - Influencer Trends 2023

  Influencer commerce (iCommerce)

  Influencer commerce (iCommerce). The future of influencer marketing takes the focus beyond just brand building to the full-funnel approach. Brands need to lean into audience-first…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
  
  
• As Seen On Social Media
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search with inspiration and community rather than a list of brands or products. Brands must keep track of cultural trends and questions their audience is asking…

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  GWI - Connecting The Dots...

  As Seen On Social Media

  As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
  
  

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