Tap into Groups, Not Just Individuals

Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying influence for a moment in time, by combining influencers you’re creating something new with your brand as the lynch pin between communities. There’s a resurgence of collaborations via native platform functionalities like TikTok’s stitch or duet, or the lesser utilised Instagram collaborate feature. Look for influence, not influencers. Pair new partners together for a longer lasting impact. Go small, but go focused. Plural influence will always reign supreme.