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Trends Keywords consumer attitudes

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consumer attitudes 131
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Happy Ever After in the Marketplace
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms

    Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it important for marketers to integrate these into their wider social…

    • N/A
    OGILVY - Social Media Trends...
    Happy Ever After in the Marketplace
    Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as…
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms
  • Brand + Commerce = ❤️
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability

    Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand building. An approach that’s purely performance- focused leads to short-term gains, but ultimately results in a decline in brand resonance. A strategy that prioritizes brand-building…

    • N/A
    OGILVY - Social Media Trends...
    Brand + Commerce = ❤️
    Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand…
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability
  • Attention is the Key (Metric)
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable…

    • N/A
    OGILVY - Social Media Trends...
    Attention is the Key (Metric)
    Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to…
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology
  • Get Political
    • Brands & Advertising
    • Digital Platforms
    • Government & Politics

    Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a stance on socially conscious issues. To effectively engage with these audiences, brands should adopt a micro-influence approach and collaborate with credible, socially conscious influencers. It's…

    • N/A
    OGILVY - Social Media Trends...
    Get Political
    Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a…
    • Brands & Advertising
    • Digital Platforms
    • Government & Politics
  • Out With Uniformity
    • Brands & Advertising
    • Digital Platforms
    • Sustainability

    Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on engagement-first objectives, leading to a comeback in community building and loyalty initiatives. Brands should continue to leverage successful formats, but also tailor content to each…

    • N/A
    OGILVY - Social Media Trends...
    Out With Uniformity
    Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on…
    • Brands & Advertising
    • Digital Platforms
    • Sustainability
  • Utility & Purpose
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just presence, with reliability and authenticity playing a crucial role. Brands can deliver a conscious and memorable value exchange through packaging, user incentives, or even product…

    • N/A
    OGILVY - Social Media Trends...
    Utility & Purpose
    Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just…
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment
  • As Seen On Social Media
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search with inspiration and community rather than a list of brands or products. Brands must keep track of cultural trends and questions their audience is asking…

    • N/A
    GWI - Connecting The Dots...
    As Seen On Social Media
    As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Live A Little
    • Consumer Attitudes
    • Fashion & Beauty
    • Lifestyle

    Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial and economic confidence is wavering globally, but a secure financial situation for many consumers is expected to maintain spending in certain areas such as fashion,…

    • N/A
    GWI - Connecting The Dots...
    Live A Little
    Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial…
    • Consumer Attitudes
    • Fashion & Beauty
    • Lifestyle
  • Buy Now, Save The Planet Later?
    • Consumer Attitudes
    • Global Challenges
    • Sustainability

    Buy Now, Save The Planet Later? Sustainability is facing a prioritization problem as fewer people are prioritizing the environment compared to pre-pandemic. This trend is linked to changes in economic confidence, which affects individual priorities, and a decline in news interest, leading to a lack of mental bandwidth for global…

    • N/A
    GWI - Connecting The Dots...
    Buy Now, Save The Planet Later?
    Buy Now, Save The Planet Later? Sustainability is facing a prioritization problem as fewer people are prioritizing the environment compared to pre-pandemic. This trend is…
    • Consumer Attitudes
    • Global Challenges
    • Sustainability
  • Budgets on the line as bosses demand social receipts
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    Budgets on the line as bosses demand social receipts. Marketers have a high level of confidence in the ROI of social media, with 96% reporting some level of confidence. As a result, social media's share of the marketing budget is expected to increase steadily in the coming years. However social…

    • N/A
    Hootsuite - Social Media Trends...
    Budgets on the line as bosses demand social receipts
    Budgets on the line as bosses demand social receipts. Marketers have a high level of confidence in the ROI of social media, with 96% reporting…
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information
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