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Trends Keywords consumer attitudes

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consumer attitudes 131
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Conscious commerce
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability

    Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value and looking for ways to save, whether through buying second-hand items or reducing the number of products they buy. A way in which brands can…

    • N/A
    OMD - Signals 2023
    Conscious commerce
    Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value…
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability
  • Reclaiming Data Privacy
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy

    Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the extra mile this year, offering more control and transparency in data exchanges. More importantly, by providing resources to help educate consumers on the benefits and…

    • N/A
    OMD - Signals 2023
    Reclaiming Data Privacy
    Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the…
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy
  • Getting Comfy At Home
    • Brands & Advertising
    • Lifestyle
    • The Home

    Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance people's at-home experiences by offering immersive media experiences, flaunting their local credentials, and tapping into small luxuries. Brands can add value by supporting consumers in…

    • N/A
    OMD - Signals 2023
    Getting Comfy At Home
    Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance…
    • Brands & Advertising
    • Lifestyle
    • The Home
  • Gentle Tech
    • Culture
    • Emerging Technology
    • Sustainability

    Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver on imperatives beyond profit: inclusivity, empathy, community. This trend prioritizes values and empathy in products. Brands must recognize the impact of recent events on consumers…

    • N/A
    OMG FUTURES - At The...
    Gentle Tech
    Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver…
    • Culture
    • Emerging Technology
    • Sustainability
  • Out With Uniformity
    • Brands & Advertising
    • Digital Platforms
    • Sustainability

    Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on engagement-first objectives, leading to a comeback in community building and loyalty initiatives. Brands should continue to leverage successful formats, but also tailor content to each…

    • N/A
    OGILVY - Social Media Trends...
    Out With Uniformity
    Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on…
    • Brands & Advertising
    • Digital Platforms
    • Sustainability
  • Utility & Purpose
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just presence, with reliability and authenticity playing a crucial role. Brands can deliver a conscious and memorable value exchange through packaging, user incentives, or even product…

    • N/A
    OGILVY - Social Media Trends...
    Utility & Purpose
    Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just…
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment
  • Future of Demographics
    • Consumer Attitudes
    • Digital Platforms
    • Emerging Technology

    Future of Demographics. Demographic data has been a staple tool for marketers to segment their audience, but with the rise of consumer data, it's possible to segment audiences in more sophisticated ways. By analyzing social media data, marketers can identify "digital tribes" based on shared attitudes, behaviors, interests and influences…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Future of Demographics
    Future of Demographics. Demographic data has been a staple tool for marketers to segment their audience, but with the rise of consumer data, it's possible…
    • Consumer Attitudes
    • Digital Platforms
    • Emerging Technology
  • As Seen On Social Media
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search with inspiration and community rather than a list of brands or products. Brands must keep track of cultural trends and questions their audience is asking…

    • N/A
    GWI - Connecting The Dots...
    As Seen On Social Media
    As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Live A Little
    • Consumer Attitudes
    • Fashion & Beauty
    • Lifestyle

    Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial and economic confidence is wavering globally, but a secure financial situation for many consumers is expected to maintain spending in certain areas such as fashion,…

    • N/A
    GWI - Connecting The Dots...
    Live A Little
    Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial…
    • Consumer Attitudes
    • Fashion & Beauty
    • Lifestyle
  • Buy Now, Save The Planet Later?
    • Consumer Attitudes
    • Global Challenges
    • Sustainability

    Buy Now, Save The Planet Later? Sustainability is facing a prioritization problem as fewer people are prioritizing the environment compared to pre-pandemic. This trend is linked to changes in economic confidence, which affects individual priorities, and a decline in news interest, leading to a lack of mental bandwidth for global…

    • N/A
    GWI - Connecting The Dots...
    Buy Now, Save The Planet Later?
    Buy Now, Save The Planet Later? Sustainability is facing a prioritization problem as fewer people are prioritizing the environment compared to pre-pandemic. This trend is…
    • Consumer Attitudes
    • Global Challenges
    • Sustainability
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