Buy Now, Save The Planet Later?

Buy Now, Save The Planet Later? Sustainability is facing a prioritization problem as fewer people are prioritizing the environment compared to pre-pandemic. This trend is linked to changes in economic confidence, which affects individual priorities, and a decline in news interest, leading to a lack of mental bandwidth for global issues. However, post-pandemic pent-up demand and the growth of Buy Now Pay Later services may have a stronger impact on consumer sustainability than financial anxiety.