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Short Trend Summary
Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of trust as the main barrier. This trust gap can be bridged by marketers who focus…
Social commerce hits the trust gap- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of trust as the main barrier. This trust gap can be bridged by marketers who focus on the basics: offering easy returns and refunds, displaying ratings…
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Hootsuite - Social Media Trends...Social commerce hits the trust gap
Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of…
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Short Trend Summary
Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with 49% of organizations indicating it is usually or exclusively their responsibility. Only 8% of organizations…
Marketers realize it’s time to lean into customer service- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with 49% of organizations indicating it is usually or exclusively their responsibility. Only 8% of organizations said customer service teams were responsible for social customer service.…
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Hootsuite - Social Media Trends...Marketers realize it’s time to lean into customer service
Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with… -
Short Trend Summary
Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new high. Brands that win consumer attention will be those that are known, trusted and loved.…
Brand Value- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new high. Brands that win consumer attention will be those that are known, trusted and loved. Brands that invest in consumer intelligence, creative content, and responsive…
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Meltwater - 2023 Marketing Trends...Brand Value
Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new… -
Short Trend Summary
Future of Demographics. Demographic data has been a staple tool for marketers to segment their audience, but with the rise of consumer data, it's possible to segment audiences in more sophisticated ways. By analyzing social media data, marketers can identify…
Future of Demographics- Consumer Attitudes
- Digital Platforms
- Emerging Technology
Future of Demographics. Demographic data has been a staple tool for marketers to segment their audience, but with the rise of consumer data, it's possible to segment audiences in more sophisticated ways. By analyzing social media data, marketers can identify "digital tribes" based on shared attitudes, behaviors, interests and influences…
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Meltwater - 2023 Marketing Trends...Future of Demographics
Future of Demographics. Demographic data has been a staple tool for marketers to segment their audience, but with the rise of consumer data, it's possible… 
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Short Trend Summary
Responsibility Takes The Stage. Brands are showing more responsibility in their actions, campaigns and supply chains to create a fairer and more diverse world while measuring the social and environmental impact. The public supports these efforts and brands that align…
Responsibility Takes The Stage- Brands & Advertising
- Global Challenges
- Sustainability
Responsibility Takes The Stage. Brands are showing more responsibility in their actions, campaigns and supply chains to create a fairer and more diverse world while measuring the social and environmental impact. The public supports these efforts and brands that align with these values and take action can differentiate themselves, build…
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DENTSU - Media Trends ‘23Responsibility Takes The Stage
Responsibility Takes The Stage. Brands are showing more responsibility in their actions, campaigns and supply chains to create a fairer and more diverse world while… -
Short Trend Summary
Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term success. Excess share of voice can give a significant advantage, with brands that invest in…
Cost of Living Creativity- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term success. Excess share of voice can give a significant advantage, with brands that invest in it seeing 5 times more large business effects and 4.5…
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MOST CONTAGIOUS REPORT 2022 (‘23)Cost of Living Creativity
Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term… -
Short Trend Summary
Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking notice of their messages across an increasing number of channels and platforms. Brands can measure…
Attention Brands & Advertising 2.0- Brands & Advertising
- Consumer Attitudes
- Media & Information
Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking notice of their messages across an increasing number of channels and platforms. Brands can measure their advertising's attention and use this information to find hidden…
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DENTSU - Media Trends ‘23Attention Brands & Advertising 2.0
Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking… -
Short Trend Summary
Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience new things. Today’s shoppable world enables us all to be curious and experience new things…
Always Shopping- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience new things. Today’s shoppable world enables us all to be curious and experience new things like never before. New technology makes it easier to move…
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DENTSU - Media Trends ‘23Always Shopping
Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience… -
Short Trend Summary
Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands a brand-safe platform for advertising. Brands can test retail media sites to understand performance and…
Retails vs Adland- Brands & Advertising
- Digital Platforms
- Media & Information
Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands a brand-safe platform for advertising. Brands can test retail media sites to understand performance and investigate becoming a media owner for increased advertising effectiveness. Large…
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DENTSU - Media Trends ‘23Retails vs Adland
Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands… -
Short Trend Summary
Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet influencers have gained popularity due to consumers' love for pet visuals, while anime influencers have…
Animals and Infuencers- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet influencers have gained popularity due to consumers' love for pet visuals, while anime influencers have harnessed the charm of anime. Synthetic Influencers are also gaining…
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Adobe Creative Trends ‘23Animals and Infuencers
Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet…
