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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.
Fan-Driven Culture- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Marketing
- Social Media
- Culture
- Digital Platforms
- Entertainment
Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.
YouTube: Global trends reportFan-Driven Culture
Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation. -
Short Trend Summary
The free-to-play (F2P) market is consolidating, with established titles dominating playtime and revenue.
F2P Consolidation- Experiences Over Material Goods
- The Power of Community and Connection
- Console Gaming
- F2P Games
- PC Gaming
- Business & Commerce
- Entertainment
The free-to-play (F2P) market is consolidating, with established titles dominating playtime and revenue.
Newzoo: Global Games Market ReportF2P Consolidation
The free-to-play (F2P) market is consolidating, with established titles dominating playtime and revenue. -
Short Trend Summary
Travel driven by major events, including concerts and sporting events, is experiencing significant growth.
Event Tourism Boom- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Power of Community and Connection
- Destinations
- Events industry
- Hospitality sector
- Business & Commerce
- Entertainment
- Travel & Tourism
Travel driven by major events, including concerts and sporting events, is experiencing significant growth.
Lemongrass: Travel trend report 2025Event Tourism Boom
Travel driven by major events, including concerts and sporting events, is experiencing significant growth. -
Short Trend Summary
Social media is transforming into a primary entertainment hub, blurring lines with traditional entertainment and prioritizing engaging, often comedic, content.
Entertainment and Escapism- Experiences Over Material Goods
- The Power of Community and Connection
- Brand Messaging
- Content creation
- Influencer marketing
- Brands & Advertising
- Digital Platforms
- Entertainment
Social media is transforming into a primary entertainment hub, blurring lines with traditional entertainment and prioritizing engaging, often comedic, content.
TheNetworkOne: Social media marketing trends...Entertainment and Escapism
Social media is transforming into a primary entertainment hub, blurring lines with traditional entertainment and prioritizing engaging, often comedic, content. -
Short Trend Summary
TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.
Enhanced Customer Value- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Sports
- Streaming Services
- Telecommunications
- Brands & Advertising
- Business & Commerce
- Entertainment
TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.
Publicis Sapient: Guide to next...Enhanced Customer Value
TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty. -
Short Trend Summary
Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.
Emotional Connection over Technical Quality- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Content creation
- Marketing
- Media Consumption
- Consumer Attitudes
- Entertainment
- Media & Information
Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.
YouTube: Why we watch 2.0...Emotional Connection over Technical Quality
Viewers prioritize emotional resonance and relatability over purely technical aspects of video content. -
Short Trend Summary
Gaming and immersive technologies are reshaping media consumption, with AI poised to further enhance interactivity and depth.
Dimensionalized Media Experiences- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Augmented Reality (AR)
- Gaming
- Media Consumption
- Virtual Reality (VR)
- Emerging Technology
- Entertainment
- Media & Information
Gaming and immersive technologies are reshaping media consumption, with AI poised to further enhance interactivity and depth.
OMG Futures: The future of...Dimensionalized Media Experiences
Gaming and immersive technologies are reshaping media consumption, with AI poised to further enhance interactivity and depth. -
Short Trend Summary
While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.
Digital Fatigue Impacts Streaming- Experiences Over Material Goods
- Navigating Global Uncertainty
- Entertainment
- OTT Advertising
- Video Streaming
- Business & Commerce
- Consumer Attitudes
- Entertainment
While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.
Sensor Tower: State of mobile...Digital Fatigue Impacts Streaming
While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors. -
Short Trend Summary
The lines between traditional media and online platforms are blurring, creating opportunities for brands to create and distribute high-quality content.
Democratized Blockbuster Content- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Content Marketing
- Digital Platforms
- Entertainment
- Media
- Brands & Advertising
- Entertainment
- Media & Information
The lines between traditional media and online platforms are blurring, creating opportunities for brands to create and distribute high-quality content.
Smallworld: How brands win in...Democratized Blockbuster Content
The lines between traditional media and online platforms are blurring, creating opportunities for brands to create and distribute high-quality content. -
Short Trend Summary
Cross-platform releases are becoming more common, significantly benefiting PC gaming.
Cross-Platform PC Growth- Navigating Global Uncertainty
- The Power of Community and Connection
- Console Gaming
- Game Development
- PC Gaming
- Business & Commerce
- Entertainment
Newzoo: Global Games Market ReportCross-Platform PC Growth
Cross-platform releases are becoming more common, significantly benefiting PC gaming.