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Trends Categories Emerging Technology

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Emerging Technology 367
Brands & Advertising 360
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Disinformation Security
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Brand Management
    • Cybersecurity
    • Public Relations
    • Cybersecurity
    • Emerging Technology
    • Media & Information

    Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity.

    Gartner: 2025 top tech trends
    Disinformation Security
    Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity.
    Impact Areas Brand Management, Cybersecurity, Public Relations
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Cybersecurity, Emerging Technology, Media & Information
  • Dimensionalized Media Experiences
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Augmented Reality (AR)
    • Gaming
    • Media Consumption
    • Virtual Reality (VR)
    • Emerging Technology
    • Entertainment
    • Media & Information

    Gaming and immersive technologies are reshaping media consumption, with AI poised to further enhance interactivity and depth.

    OMG Futures: The future of...
    Dimensionalized Media Experiences
    Gaming and immersive technologies are reshaping media consumption, with AI poised to further enhance interactivity and depth.
    Impact Areas Augmented Reality (AR), Gaming, Media Consumption, Virtual Reality (VR)
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Emerging Technology, Entertainment, Media & Information
  • Dignity of Work
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Human resources
    • Leadership
    • Technology Adoption
    • Workplace Culture
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    The value exchange between employers and employees is strained, with employees seeking greater flexibility and recognition while facing increased surveillance and cost-cutting measures, impacting workplace culture and potentially hindering AI adoption.

    Accenture: Life trends 2025
    Dignity of Work
    The value exchange between employers and employees is strained, with employees seeking greater flexibility and recognition while facing increased surveillance and cost-cutting measures, impacting workplace…
    Impact Areas Human resources, Leadership, Technology Adoption, Workplace Culture
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Digitalization and AI Revolution
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Economic Growth
    • Income distribution
    • Labor markets
    • Productivity
    • Business & Commerce
    • Emerging Technology
    • Government & Politics

    Digitalization, including the rise of AI, offers opportunities for productivity growth but also poses risks of job displacement and inequality.

    IMF: Annual report 2024
    Digitalization and AI Revolution
    Digitalization, including the rise of AI, offers opportunities for productivity growth but also poses risks of job displacement and inequality.
    Impact Areas Economic Growth, Income distribution, Labor markets, Productivity
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Government & Politics
  • Digital Twin Integration is Key
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Application Development
    • Data management
    • Operational Efficiency
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Higher levels of digital twin integration correlate with increased engagement in industrial metaverse applications, highlighting the importance of a unified data environment.

    Siemens: Industrial Metaverse Research Study
    Digital Twin Integration is Key
    Higher levels of digital twin integration correlate with increased engagement in industrial metaverse applications, highlighting the importance of a unified data environment.
    Impact Areas Application Development, Data management, Operational Efficiency
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Digital Transformation Acceleration
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • All industries
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Rapid advancements in digital technologies are transforming industries and reshaping business operations.

    Firjan: Report macrotendencias 2025 2026
    Digital Transformation Acceleration
    Rapid advancements in digital technologies are transforming industries and reshaping business operations.
    Impact Areas All industries
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Digital Real Estate
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Data Centers
    • Property Technology (PropTech)
    • Real estate
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    The real estate sector is experiencing increasing digitization, driven by data consumption growth and the rise of technologies like cloud computing and IoT, leading to increased demand for data centers and innovative digital solutions.

    European Bank: Real estate sector...
    Digital Real Estate
    The real estate sector is experiencing increasing digitization, driven by data consumption growth and the rise of technologies like cloud computing and IoT, leading to…
    Impact Areas Data Centers, Property Technology (PropTech), Real estate
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Digital Disruption and AI
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Business Models
    • Cybersecurity
    • Product Development
    • Talent Management
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Digital disruption, particularly driven by AI, is rapidly transforming businesses and increasing cybersecurity and talent risks.

    ECIIA: Asia Pacific risk in...
    Digital Disruption and AI
    Digital disruption, particularly driven by AI, is rapidly transforming businesses and increasing cybersecurity and talent risks.
    Impact Areas Business Models, Cybersecurity, Product Development, Talent Management
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Digital Debt Overwhelm
    • AI-Driven Transformation
    • AI Adoption
    • Employee Wellbeing
    • Productivity
    • Work-life balance
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    Employees are struggling with the increasing pace and volume of work, contributing to burnout and driving the adoption of AI for relief.

    Microsoft: 2024 Work Trend Index...
    Digital Debt Overwhelm
    Employees are struggling with the increasing pace and volume of work, contributing to burnout and driving the adoption of AI for relief.
    Impact Areas AI Adoption, Employee Wellbeing, Productivity, Work-life balance
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Digital Core for Luxury
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer Relationship Management
    • Marketing
    • Operations
    • Supply chain
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    A robust digital core, encompassing digital platforms, data & AI, and secure infrastructure, is essential for luxury brands to drive operational excellence and enhance brand desirability.

    Accenture: How luxury brands are...
    Digital Core for Luxury
    A robust digital core, encompassing digital platforms, data & AI, and secure infrastructure, is essential for luxury brands to drive operational excellence and enhance brand…
    Impact Areas Customer Relationship Management, Marketing, Operations, Supply chain
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
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