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Trends Categories Digital Platforms

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Digital Platforms 192
Brands & Advertising 360
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Consumer Attitudes 417
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Cybersecurity 74
Data & Privacy 54
Emerging Technology 367
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Partnership Gold Rush
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content Licensing
    • Generative AI
    • Streaming Services
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.

    Dentsu: The year of impact...
    Partnership Gold Rush
    Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.
    Impact Areas Content Licensing, Generative AI, Streaming Services
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Digital Platforms, Emerging Technology, Media & Information
  • Patient-Centric Healthcare
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Healthcare Delivery
    • Patient Care
    • Pharmaceutical Marketing
    • Business & Commerce
    • Digital Platforms
    • Health & Wellness

    The patient experience is becoming paramount, with a focus on improving every touchpoint along the patient journey.

    ASPID: Trends pharma 2025
    Patient-Centric Healthcare
    The patient experience is becoming paramount, with a focus on improving every touchpoint along the patient journey.
    Impact Areas Healthcare Delivery, Patient Care, Pharmaceutical Marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Health & Wellness
  • Phygital Community Building
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • brand activations
    • Community Building
    • Social Media
    • Consumer Attitudes
    • Culture
    • Digital Platforms

    Consumers are seeking authentic, tactile community experiences, driving a resurgence of real-world meetups and a shift towards platforms that prioritize genuine connection.

    House Captain: StratTape Vol. 2
    Phygital Community Building
    Consumers are seeking authentic, tactile community experiences, driving a resurgence of real-world meetups and a shift towards platforms that prioritize genuine connection.
    Impact Areas brand activations, Community Building, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Digital Platforms
  • Platform Magnetism & Pluralism
    • The Power of Community and Connection
    • Digital Strategy
    • Platform Development
    • Social Media Marketing
    • Consumer Attitudes
    • Digital Platforms

    While established platforms maintain a strong hold, platform usage varies across demographics and countries, creating a fragmented social media landscape.

    McKinsey: Intersect 2025: The future...
    Platform Magnetism & Pluralism
    While established platforms maintain a strong hold, platform usage varies across demographics and countries, creating a fragmented social media landscape.
    Impact Areas Digital Strategy, Platform Development, Social Media Marketing
    Themes The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms
  • Power in Niche Communities
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Building
    • Influencer marketing
    • Targeted Advertising
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.

    Dentsu: The year of impact...
    Power in Niche Communities
    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.
    Impact Areas Community Building, Influencer marketing, Targeted Advertising
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Power in Niche Communities
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Advocacy
    • Community Building
    • Influencer marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Niche interests and deep fandoms are growing, offering brands opportunities to leverage creators and communities for authentic audience connection.

    Dentsu: The year of impact...
    Power in Niche Communities
    Niche interests and deep fandoms are growing, offering brands opportunities to leverage creators and communities for authentic audience connection.
    Impact Areas Brand Advocacy, Community Building, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Power of Niche Perspectives
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Building
    • Content creation
    • Social impact
    • Brands & Advertising
    • Culture
    • Digital Platforms

    Unique and diverse viewpoints are resonating with global audiences, fostering inclusivity and empathy.

    TikTok: What's Next 2025 Trend...
    Power of Niche Perspectives
    Unique and diverse viewpoints are resonating with global audiences, fostering inclusivity and empathy.
    Impact Areas Community Building, Content creation, Social impact
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Digital Platforms
  • Pressure for Online Presence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Broadcast Media
    • Public Relations
    • Social Media Marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences.

    BR: Annual report final
    Pressure for Online Presence
    Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences.
    Impact Areas Broadcast Media, Public Relations, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Promotional Provocation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Influencer marketing
    • online reputation management
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.

    Mørning: The age of relevance
    Promotional Provocation
    Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.
    Impact Areas Influencer marketing, online reputation management, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Protecting Collaborative Work
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Digital Content Creation
    • Intellectual Property
    • Open Source Communities
    • Business & Commerce
    • Cybersecurity
    • Digital Platforms

    The need to protect collaborative work from unauthorized copying and misuse is becoming increasingly important.

    Karma: 2025
    Protecting Collaborative Work
    The need to protect collaborative work from unauthorized copying and misuse is becoming increasingly important.
    Impact Areas Digital Content Creation, Intellectual Property, Open Source Communities
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Cybersecurity, Digital Platforms
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