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Trends Categories Digital Platforms

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Digital Platforms 192
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
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Health & Wellness 80
Lifestyle 47
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Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Metaverse Identity Management
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Cybersecurity
    • Digital identity
    • Intellectual Property
    • Cybersecurity
    • Digital Platforms
    • Emerging Technology

    Protecting and managing user identities in the metaverse, balancing authentication with anonymity and addressing digital rights.

    World Economic Forum: Responsible metaverse...
    Metaverse Identity Management
    Protecting and managing user identities in the metaverse, balancing authentication with anonymity and addressing digital rights.
    Impact Areas Cybersecurity, Digital identity, Intellectual Property
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Cybersecurity, Digital Platforms, Emerging Technology
  • Metaverse Interoperability
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Data management
    • Software Development
    • User Experience
    • Cybersecurity
    • Digital Platforms
    • Emerging Technology

    Ensuring seamless interoperability between different metaverse platforms and technologies, fostering a cohesive and interconnected virtual world.

    World Economic Forum: Responsible metaverse...
    Metaverse Interoperability
    Ensuring seamless interoperability between different metaverse platforms and technologies, fostering a cohesive and interconnected virtual world.
    Impact Areas Data management, Software Development, User Experience
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Cybersecurity, Digital Platforms, Emerging Technology
  • Metaverse Literacy and Education
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Community Building
    • Digital Literacy
    • Education
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Promoting digital and metaverse literacy among users, enabling effective navigation, interaction, and responsible participation.

    World Economic Forum: Responsible metaverse...
    Metaverse Literacy and Education
    Promoting digital and metaverse literacy among users, enabling effective navigation, interaction, and responsible participation.
    Impact Areas Community Building, Digital Literacy, Education
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Digital Platforms, Emerging Technology, Media & Information
  • Micro-Virality through Insights
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Marketing
    • Social Media Marketing
    • Trend Analysis
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brands are shifting away from chasing broad virality and focusing on achieving micro-virality within their target audience through data-driven insights.

    Hootsuite: Social trends 2025
    Micro-Virality through Insights
    Brands are shifting away from chasing broad virality and focusing on achieving micro-virality within their target audience through data-driven insights.
    Impact Areas Content Marketing, Social Media Marketing, Trend Analysis
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Mobile Dominance Continues
    • Experiences Over Material Goods
    • Mobile Technology
    • Pornography Consumption
    • Website Design
    • Business & Commerce
    • Digital Platforms

    Smartphones continue to be the dominant device for accessing Pornhub, accounting for 90.5% of worldwide traffic, highlighting the importance of mobile optimization for content creators and platforms.

    PornHub: 2024 year in review
    Mobile Dominance Continues
    Smartphones continue to be the dominant device for accessing Pornhub, accounting for 90.5% of worldwide traffic, highlighting the importance of mobile optimization for content creators…
    Impact Areas Mobile Technology, Pornography Consumption, Website Design
    Themes Experiences Over Material Goods
    Categories Business & Commerce, Digital Platforms
  • Mobile Transforms Food & Drink
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Food Delivery
    • Grocery Stores
    • Q-commerce
    • Restaurants
    • Business & Commerce
    • Digital Platforms
    • Food & Drink

    Mobile apps are revolutionizing the food and drink industry, driving growth in downloads and sessions as restaurants and grocery stores enhance customer experiences.

    Sensor Tower: State of mobile...
    Mobile Transforms Food & Drink
    Mobile apps are revolutionizing the food and drink industry, driving growth in downloads and sessions as restaurants and grocery stores enhance customer experiences.
    Impact Areas Food Delivery, Grocery Stores, Q-commerce, Restaurants
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms, Food & Drink
  • Mobile Travel Apps Thrive
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Tourism
    • Transportation
    • Travel
    • Digital Platforms
    • Travel & Tourism

    Travel apps continue to grow in downloads and time spent as mobile becomes an essential part of the travel experience, despite rising travel costs.

    Sensor Tower: State of mobile...
    Mobile Travel Apps Thrive
    Travel apps continue to grow in downloads and time spent as mobile becomes an essential part of the travel experience, despite rising travel costs.
    Impact Areas Tourism, Transportation, Travel
    Themes Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Digital Platforms, Travel & Tourism
  • Mobile-First Internet Access
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • App Development
    • Content Consumption
    • Mobile Commerce
    • Consumer Attitudes
    • Digital Platforms

    Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.

    OFCOM: Online nation 2024
    Mobile-First Internet Access
    Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.
    Impact Areas App Development, Content Consumption, Mobile Commerce
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Digital Platforms
  • Multi-Tasking Media Consumption
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Media
    • Technology
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.

    Activate Consulting: Technology and media...
    Multi-Tasking Media Consumption
    Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.
    Impact Areas Advertising, Media, Technology
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Music & Shorts Synergy
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Content creation
    • Music Industry
    • Short-form Video
    • Digital Platforms
    • Entertainment

    Music and short-form video are deeply intertwined, with Shorts driving music discovery and enabling new forms of musical expression.

    YouTube: Global trends report
    Music & Shorts Synergy
    Music and short-form video are deeply intertwined, with Shorts driving music discovery and enabling new forms of musical expression.
    Impact Areas Content creation, Music Industry, Short-form Video
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Digital Platforms, Entertainment
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