Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
Shifting Content Consumption- AI-Driven Transformation
- Values-Driven Consumption
- Audience Engagement
- Content creation
- Streaming Services
- Consumer Attitudes
- Emerging Technology
- Media & Information
Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
Kantar: 2025 media trends and...Shifting Content Consumption
Market saturation, generational preferences, and AI are reshaping how audiences engage with content. -
Short Trend Summary
Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
Shifting Customer Expectations- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer Experience
- Marketing
- Product Development
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
Interbrand: Best Global Brands ReportShifting Customer Expectations
Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences. -
Short Trend Summary
While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.
Shifting Social Media Landscape- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content creation
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.
OFCOM: Online nation 2024Shifting Social Media Landscape
While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline. -
Short Trend Summary
The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.
Silver Spenders Rise- Experiences Over Material Goods
- Values-Driven Consumption
- Demographics
- Marketing
- Product Development
- Retail Strategy
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.
McKinsey: The state of fashion...Silver Spenders Rise
The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies. -
Short Trend Summary
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.
Slow Living, Mindful Beauty- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Fragrance
- Skincare
- Wellness
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.
Mintel: 2025 Global Beauty and...Slow Living, Mindful Beauty
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being. -
Short Trend Summary
Declining population growth presents challenges for brand penetration and requires innovative growth strategies.
Slowing Population Growth- The Power of Community and Connection
- Values-Driven Consumption
- Brand strategy
- Consumer Behavior
- Market Growth
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Declining population growth presents challenges for brand penetration and requires innovative growth strategies.
Kantar: Marketing trends 2025Slowing Population Growth
Declining population growth presents challenges for brand penetration and requires innovative growth strategies. -
Short Trend Summary
Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.
Smarter Spending & Value- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Packaged Goods
- Food retail
- Ready meals
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.
Synergy: Ready meals 2025-2026 trend...Smarter Spending & Value
Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals. -
Short Trend Summary
Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.
Smartwatches Dominate Women’s Wrists- The Blurring of Physical and Digital Realities
- Values-Driven Consumption
- Retail channels
- Smartwatch manufacturers
- Traditional watch brands
- Business & Commerce
- Consumer Attitudes
Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.
Deloitte: Swiss watch industry insights...Smartwatches Dominate Women’s Wrists
Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations. -
Short Trend Summary
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Sober Curiosity Movement- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol industry
- beverage industry
- Hospitality sector
- Wellness industry
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Kantar: The future of alcoholSober Curiosity Movement
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity. -
Short Trend Summary
Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.
Social Commerce & Influence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- E-commerce
- Marketing
- Retail
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.
John Lewis: Shop Live Look...Social Commerce & Influence
Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.