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Trends Categories Consumer Attitudes

Your trends

Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
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Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Shifting Content Consumption
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Audience Engagement
    • Content creation
    • Streaming Services
    • Consumer Attitudes
    • Emerging Technology
    • Media & Information

    Market saturation, generational preferences, and AI are reshaping how audiences engage with content.

    Kantar: 2025 media trends and...
    Shifting Content Consumption
    Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
    • Consumer Attitudes
    • Emerging Technology
    • Media & Information
    • AI-Driven Transformation
    • Values-Driven Consumption
    Impact Areas Audience Engagement, Content creation, Streaming Services
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Consumer Attitudes, Emerging Technology, Media & Information
  • Shifting Customer Expectations
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • Marketing
    • Product Development
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.

    Interbrand: Best Global Brands Report
    Shifting Customer Expectations
    Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    Impact Areas Customer Experience, Marketing, Product Development
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Shifting Social Media Landscape
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content creation
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.

    OFCOM: Online nation 2024
    Shifting Social Media Landscape
    While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Content creation, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Silver Spenders Rise
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Demographics
    • Marketing
    • Product Development
    • Retail Strategy
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.

    McKinsey: The state of fashion...
    Silver Spenders Rise
    The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas Demographics, Marketing, Product Development, Retail Strategy
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Slow Living, Mindful Beauty
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fragrance
    • Skincare
    • Wellness
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle

    Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.

    Mintel: 2025 Global Beauty and...
    Slow Living, Mindful Beauty
    Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Fragrance, Skincare, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness, Lifestyle
  • Slowing Population Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand strategy
    • Consumer Behavior
    • Market Growth
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Declining population growth presents challenges for brand penetration and requires innovative growth strategies.

    Kantar: Marketing trends 2025
    Slowing Population Growth
    Declining population growth presents challenges for brand penetration and requires innovative growth strategies.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Brand strategy, Consumer Behavior, Market Growth
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Smarter Spending & Value
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Packaged Goods
    • Food retail
    • Ready meals
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.

    Synergy: Ready meals 2025-2026 trend...
    Smarter Spending & Value
    Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Consumer Packaged Goods, Food retail, Ready meals
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Smartwatches Dominate Women’s Wrists
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Retail channels
    • Smartwatch manufacturers
    • Traditional watch brands
    • Business & Commerce
    • Consumer Attitudes

    Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.

    Deloitte: Swiss watch industry insights...
    Smartwatches Dominate Women’s Wrists
    Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.
    • Business & Commerce
    • Consumer Attitudes
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    Impact Areas Retail channels, Smartwatch manufacturers, Traditional watch brands
    Themes The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Sober Curiosity Movement
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcohol industry
    • beverage industry
    • Hospitality sector
    • Wellness industry
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle

    Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.

    Kantar: The future of alcohol
    Sober Curiosity Movement
    Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Alcohol industry, beverage industry, Hospitality sector, Wellness industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness, Lifestyle
  • Social Commerce & Influence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • E-commerce
    • Marketing
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.

    John Lewis: Shop Live Look...
    Social Commerce & Influence
    Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas E-commerce, Marketing, Retail, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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