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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Global Retail App Expansion
    • Navigating Global Uncertainty
    • E-commerce
    • Mobile Commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.

    Sensor Tower: State of mobile...
    Global Retail App Expansion
    Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
    Impact Areas E-commerce, Mobile Commerce, Retail
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes
  • Generative AI-Driven Personalization
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer service
    • E-commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.

    Publicis Sapient: Guide to Next...
    Generative AI-Driven Personalization
    Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
    Impact Areas Customer service, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Generative AI Gains Traction
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content creation
    • Education
    • Information Access
    • Work
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    Generative AI tools, particularly ChatGPT, saw increased usage, but user trust in the reliability of information remains a key concern.

    OFCOM: Online nation 2024
    Generative AI Gains Traction
    Generative AI tools, particularly ChatGPT, saw increased usage, but user trust in the reliability of information remains a key concern.
    Impact Areas Content creation, Education, Information Access, Work
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • Generational Digital Divide
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Marketing
    • Media Consumption
    • Technology Adoption
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.

    Activate: Technology and media outlook...
    Generational Digital Divide
    A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
    Impact Areas Marketing, Media Consumption, Technology Adoption
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Generation Blur
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Family Dynamics
    • Housing
    • Marketing
    • Product Development
    • Consumer Attitudes
    • Culture
    • Family

    Traditional generational boundaries are dissolving, with attitudes and behaviors becoming more fluid across age groups.

    Dentsu: Creative trends 2025 fragment...
    Generation Blur
    Traditional generational boundaries are dissolving, with attitudes and behaviors becoming more fluid across age groups.
    Impact Areas Family Dynamics, Housing, Marketing, Product Development
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Family
  • Gender-Neutral Watch Designs Emerge
    • Values-Driven Consumption
    • Marketing Strategies
    • Retail displays
    • Watch design
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Women are increasingly opting for gender-neutral watch designs, blurring the lines between traditional male and female styles.

    Deloitte: Swiss watch industry insights...
    Gender-Neutral Watch Designs Emerge
    Women are increasingly opting for gender-neutral watch designs, blurring the lines between traditional male and female styles.
    Impact Areas Marketing Strategies, Retail displays, Watch design
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Gen-Z as Largest Generation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Product Development
    • Retail
    • Technology
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.

    World Data Lab: Consumer outlook...
    Gen-Z as Largest Generation
    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
    Impact Areas Advertising, Marketing, Product Development, Retail, Technology
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Gen Z Values Drive Loyalty
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Loyalty
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gen Z's focus on sustainability, purpose, and authenticity is shaping brand loyalty strategies.

    Publicis Sapient: Guide to Next...
    Gen Z Values Drive Loyalty
    Gen Z's focus on sustainability, purpose, and authenticity is shaping brand loyalty strategies.
    Impact Areas Brand Loyalty, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Gen Z Values Authenticity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Brand strategy
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes

    Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.

    DCDX: Gen Z's top 25...
    Gen Z Values Authenticity
    Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.
    Impact Areas Advertising, Brand strategy, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Gen Z Gender Divide
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Marketing
    • Politics
    • Social Activism
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.

    Ipsos: Almanac 2025
    Gen Z Gender Divide
    Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
    Impact Areas Branding, Marketing, Politics, Social Activism
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
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