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Media & Information 82
Brands & Advertising 360
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Social Resistance to Reform
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Policy implementation
    • Public trust
    • Social unrest
    • Structural reforms
    • Consumer Attitudes
    • Government & Politics
    • Media & Information

    Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge.

    IMF: World economic outlook
    Social Resistance to Reform
    Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge.
    Impact Areas Policy implementation, Public trust, Social unrest, Structural reforms
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Government & Politics, Media & Information
  • Sports Media Transformation
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Betting
    • Sports
    • Streaming
    • Business & Commerce
    • Entertainment
    • Media & Information

    Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.

    Activate Consulting: Technology and media...
    Sports Media Transformation
    Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.
    Impact Areas Betting, Sports, Streaming
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Entertainment, Media & Information
  • Synthetic Media’s Rise
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Content creation
    • Ethics
    • Social Media
    • Brands & Advertising
    • Emerging Technology
    • Media & Information

    AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges.

    Kantar: 2025 media trends and...
    Synthetic Media’s Rise
    AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges.
    Impact Areas Advertising, Content creation, Ethics, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Emerging Technology, Media & Information
  • The Power of Trust
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Building
    • Consumer Behavior
    • Marketing communication
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.

    Ipsos: Global trends 10th anniversary...
    The Power of Trust
    In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
    Impact Areas Brand Building, Consumer Behavior, Marketing communication
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • TikTok-ified Education
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Content creation
    • Education
    • Social Media
    • Culture
    • Digital Platforms
    • Media & Information

    Learning is becoming increasingly entertainment-driven, with platforms like TikTok transforming how information is consumed and shared.

    Ok Cool: Gatekeeping information is...
    TikTok-ified Education
    Learning is becoming increasingly entertainment-driven, with platforms like TikTok transforming how information is consumed and shared.
    Impact Areas Content creation, Education, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • Unconventional Compositions
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Photography
    • Social Media
    • Videography
    • Brands & Advertising
    • Culture
    • Media & Information

    Visual storytelling through unusual angles, crops, and motion blur, prioritizing atmosphere over meticulous staging.

    Stocksy: Visual Insights Report 2025
    Unconventional Compositions
    Visual storytelling through unusual angles, crops, and motion blur, prioritizing atmosphere over meticulous staging.
    Impact Areas Advertising, Photography, Social Media, Videography
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Media & Information
  • Unified Audio Measurement
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising ROI
    • Campaign Measurement
    • Media Planning
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Publishers, agencies, and measurement partners are collaborating to develop unified audio measurement solutions that bridge the gap between over-the-air, digital streaming, and podcast ads.

    Audacy: Share of audio trends
    Unified Audio Measurement
    Publishers, agencies, and measurement partners are collaborating to develop unified audio measurement solutions that bridge the gap between over-the-air, digital streaming, and podcast ads.
    Impact Areas Advertising ROI, Campaign Measurement, Media Planning
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • Video Content Dominance
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Broadcast Media
    • Online Video Platforms
    • Podcasting
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    The popularity of video content, particularly on YouTube, is transforming the broadcast landscape, with broadcasters migrating online and PR prioritizing visuals.

    BR: Annual report final
    Video Content Dominance
    The popularity of video content, particularly on YouTube, is transforming the broadcast landscape, with broadcasters migrating online and PR prioritizing visuals.
    Impact Areas Broadcast Media, Online Video Platforms, Podcasting
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Video Content Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content creation
    • Platform Selection
    • Social Media Strategy
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.

    Creator IQ: The state of...
    Video Content Dominance
    Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.
    Impact Areas Content creation, Platform Selection, Social Media Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Video Podcasts Ascend
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Media
    • News
    • Politics
    • Culture
    • Digital Platforms
    • Media & Information

    Video podcasts are gaining prominence, transforming the media landscape and creating newsworthy moments with cultural relevance.

    YouTube: Global trends report
    Video Podcasts Ascend
    Video podcasts are gaining prominence, transforming the media landscape and creating newsworthy moments with cultural relevance.
    Impact Areas Media, News, Politics
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
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