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Trends Categories Global Challenges

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Global Challenges 105
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Emerging Markets Infrastructure Boom
    • Navigating Global Uncertainty
    • Construction
    • Energy
    • Engineering
    • Telecommunications
    • Transportation
    • Water
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    Emerging markets, particularly in Asia, will drive massive growth in infrastructure spending, outpacing developed nations.

    PwC: Capital project and infrastructure...
    Emerging Markets Infrastructure Boom
    Emerging markets, particularly in Asia, will drive massive growth in infrastructure spending, outpacing developed nations.
    Impact Areas Construction, Energy, Engineering, Telecommunications, Transportation, Water
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
  • Eco Logical
    • Values-Driven Consumption
    • FMCG
    • Packaging
    • Retail
    • Sustainability
    • Consumer Attitudes
    • Global Challenges
    • Sustainability

    Consumers continue to prioritize environmental responsibility, but with a pragmatic focus on affordability and tangible benefits.

    Euromonitor: Top global consumer trends...
    Eco Logical
    Consumers continue to prioritize environmental responsibility, but with a pragmatic focus on affordability and tangible benefits.
    Impact Areas FMCG, Packaging, Retail, Sustainability
    Themes Values-Driven Consumption
    Categories Consumer Attitudes, Global Challenges, Sustainability
  • Diminishing Global Savings Glut
    • Navigating Global Uncertainty
    • Currency Valuations
    • Global Capital Flows
    • Interest rates
    • Investment Opportunities
    • US Dollar
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    The global savings glut, a key driver of economic and financial dynamics in recent decades, is expected to decline or disappear in the next five years, potentially impacting interest rates, currency valuations, and investment opportunities.

    Robeco: 5 year expected returns...
    Diminishing Global Savings Glut
    The global savings glut, a key driver of economic and financial dynamics in recent decades, is expected to decline or disappear in the next five…
    Impact Areas Currency Valuations, Global Capital Flows, Interest rates, Investment Opportunities, US Dollar
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
  • Demographic Shifts Shape Spending
    • Navigating Global Uncertainty
    • Education
    • Healthcare
    • Retirement Planning
    • Social Services
    • Business & Commerce
    • Global Challenges

    Changing demographics, including aging populations and youth bulges, are influencing the type of infrastructure needed.

    PwC: Capital project and infrastructure...
    Demographic Shifts Shape Spending
    Changing demographics, including aging populations and youth bulges, are influencing the type of infrastructure needed.
    Impact Areas Education, Healthcare, Retirement Planning, Social Services
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges
  • Deglobalization Continues
    • Navigating Global Uncertainty
    • Global Trade
    • Manufacturing
    • National Security
    • Supply Chains
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities.

    UBS: Year ahead 2025
    Deglobalization Continues
    The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities.
    Impact Areas Global Trade, Manufacturing, National Security, Supply Chains
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
  • Decentralized Physical Infrastructure
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Infrastructure
    • Resource Allocation
    • Telecommunications
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    Decentralized physical infrastructure networks (DePIN) are transforming real-world distribution problems by bootstrapping resource networks.

    Coinbase: 2025 crypto market outlook
    Decentralized Physical Infrastructure
    Decentralized physical infrastructure networks (DePIN) are transforming real-world distribution problems by bootstrapping resource networks.
    Impact Areas Infrastructure, Resource Allocation, Telecommunications
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Data Center Energy Efficiency Push
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Data Center Operations
    • Hardware Manufacturers
    • Sustainability Initiatives
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Improving data center energy efficiency is crucial for mitigating environmental impact, with focus on PUE, idle power, and computing performance.

    Deloitte: A study of AI's...
    Data Center Energy Efficiency Push
    Improving data center energy efficiency is crucial for mitigating environmental impact, with focus on PUE, idle power, and computing performance.
    Impact Areas Data Center Operations, Hardware Manufacturers, Sustainability Initiatives
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Critical Minerals Demand
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Geopolitics
    • Manufacturing
    • Mining
    • Business & Commerce
    • Global Challenges

    Datacenter construction and renewable energy infrastructure are driving increased demand for critical minerals like copper, aluminum, and battery metals.

    S&P Global: Big picture 2025...
    Critical Minerals Demand
    Datacenter construction and renewable energy infrastructure are driving increased demand for critical minerals like copper, aluminum, and battery metals.
    Impact Areas Geopolitics, Manufacturing, Mining
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges
  • Coolcations on the Rise
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Climate change adaptation
    • Destination marketing
    • Travel patterns
    • Global Challenges
    • Travel & Tourism

    As global temperatures rise, travelers are seeking cooler destinations, leading to increased demand for 'coolcations' in temperate climates.

    Euronews: 2025 travel trend report
    Coolcations on the Rise
    As global temperatures rise, travelers are seeking cooler destinations, leading to increased demand for 'coolcations' in temperate climates.
    Impact Areas Climate change adaptation, Destination marketing, Travel patterns
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Travel & Tourism
  • Cool-Cationing Redefines Seasonality
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Climate Change
    • Destinations
    • Travel patterns
    • Global Challenges
    • Travel & Tourism

    Extreme heat drives travelers to seek cooler destinations, blurring traditional travel seasons.

    Lemongrass: Travel trend report 2025
    Cool-Cationing Redefines Seasonality
    Extreme heat drives travelers to seek cooler destinations, blurring traditional travel seasons.
    Impact Areas Climate Change, Destinations, Travel patterns
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Travel & Tourism
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