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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Private Cloud Resurgence
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Cloud Computing
    • Data Security
    • IT Infrastructure
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware.

    Forrester: Predictions 2025 tech security
    Private Cloud Resurgence
    On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware.
    Impact Areas Cloud Computing, Data Security, IT Infrastructure
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Agentic AI Automation
    • AI-Driven Transformation
    • Automation
    • Customer service
    • Project Management
    • Business & Commerce
    • Emerging Technology

    AI agents autonomously make decisions and take actions to achieve specific goals, impacting productivity and customer experiences.

    Gartner: 2025 top tech trends
    Agentic AI Automation
    AI agents autonomously make decisions and take actions to achieve specific goals, impacting productivity and customer experiences.
    Impact Areas Automation, Customer service, Project Management
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • AI Governance Platforms
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • AI Ethics
    • Regulatory Compliance
    • Risk management
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Platforms for managing and controlling AI systems to ensure responsible and ethical use, fostering trust and compliance.

    Gartner: 2025 top tech trends
    AI Governance Platforms
    Platforms for managing and controlling AI systems to ensure responsible and ethical use, fostering trust and compliance.
    Impact Areas AI Ethics, Regulatory Compliance, Risk management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Algorithmic Media Planning
    • AI-Driven Transformation
    • Audience Targeting
    • Campaign Automation
    • Media Planning
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.

    Dentsu: The year of impact...
    Algorithmic Media Planning
    Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.
    Impact Areas Audience Targeting, Campaign Automation, Media Planning
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Partnership Gold Rush
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content Licensing
    • Generative AI
    • Streaming Services
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.

    Dentsu: The year of impact...
    Partnership Gold Rush
    Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.
    Impact Areas Content Licensing, Generative AI, Streaming Services
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Digital Platforms, Emerging Technology, Media & Information
  • AI ROI Reset and Refocus
    • AI-Driven Transformation
    • Business Strategy
    • Customer Experience
    • Employee productivity
    • Business & Commerce
    • Emerging Technology

    Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.

    Forrester: Predictions 2025 B2C CX
    AI ROI Reset and Refocus
    Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.
    Impact Areas Business Strategy, Customer Experience, Employee productivity
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • GenAI Impacts Outsourcing
    • AI-Driven Transformation
    • Contact centers
    • Labor Market
    • Outsourcing industry
    • Business & Commerce
    • Emerging Technology

    Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.

    Forrester: Predictions 2025 B2C CX
    GenAI Impacts Outsourcing
    Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
    Impact Areas Contact centers, Labor Market, Outsourcing industry
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • AI-Driven Tech Debt Reduction
    • AI-Driven Transformation
    • AI Adoption
    • IT Operations
    • Software Development
    • Business & Commerce
    • Emerging Technology

    The increasing complexity of IT landscapes, exacerbated by AI adoption, will drive a surge in technical debt, leading to tripled adoption of AIOps platforms.

    Forrester: Predictions 2025 tech security
    AI-Driven Tech Debt Reduction
    The increasing complexity of IT landscapes, exacerbated by AI adoption, will drive a surge in technical debt, leading to tripled adoption of AIOps platforms.
    Impact Areas AI Adoption, IT Operations, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Quantum-Safe Cryptography
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Cybersecurity
    • Data Privacy
    • Digital transactions
    • Cybersecurity
    • Emerging Technology

    The threat of quantum computers breaking current encryption methods necessitates urgent action to upgrade to post-quantum cryptography (PQC).

    Deloitte: Tech trends 2025
    Quantum-Safe Cryptography
    The threat of quantum computers breaking current encryption methods necessitates urgent action to upgrade to post-quantum cryptography (PQC).
    Impact Areas Cybersecurity, Data Privacy, Digital transactions
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Cybersecurity, Emerging Technology
  • AI-Powered Core Modernization
    • AI-Driven Transformation
    • Core business processes
    • Data Governance
    • Enterprise resource planning (ERP)
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model.

    Deloitte: Tech trends 2025
    AI-Powered Core Modernization
    AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model.
    Impact Areas Core business processes, Data Governance, Enterprise resource planning (ERP)
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
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