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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Immersive & Personalized UX
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • E-commerce
    • User Experience
    • Web Design
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Websites are evolving towards more immersive and personalized experiences, leveraging technologies like AR/VR and dynamic design.

    Web FX: 2025 digital marketing...
    Immersive & Personalized UX
    Websites are evolving towards more immersive and personalized experiences, leveraging technologies like AR/VR and dynamic design.
    Impact Areas E-commerce, User Experience, Web Design
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • Immersive Marketing with AR/VR
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Entertainment
    • Gaming
    • Retail
    • Brands & Advertising
    • Emerging Technology

    AR and VR technologies are transforming marketing by offering immersive experiences that deepen consumer engagement and create memorable interactions.

    Aeroplane 2025: Branding trends report
    Immersive Marketing with AR/VR
    AR and VR technologies are transforming marketing by offering immersive experiences that deepen consumer engagement and create memorable interactions.
    Impact Areas Entertainment, Gaming, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Emerging Technology
  • Immersive Spatial Computing
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • E-commerce
    • Gaming
    • Healthcare
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Augmenting the physical world with digital content, creating immersive and interactive experiences through AR/MR technologies.

    Gartner: 2025 top tech trends
    Immersive Spatial Computing
    Augmenting the physical world with digital content, creating immersive and interactive experiences through AR/MR technologies.
    Impact Areas E-commerce, Gaming, Healthcare
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Immersive Storytelling Ecosystems
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Entertainment
    • Events
    • Retail
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Immersive technologies like AR, VR, and 3D are reshaping storytelling and brand experiences, blurring the lines between physical and digital worlds.

    Publicis Media: Future FWD 2025
    Immersive Storytelling Ecosystems
    Immersive technologies like AR, VR, and 3D are reshaping storytelling and brand experiences, blurring the lines between physical and digital worlds.
    Impact Areas Advertising, Entertainment, Events, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Digital Platforms, Emerging Technology
  • Indeterminate Technology Shift
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Business Strategy
    • Digital Transformation
    • Innovation
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    Technology is evolving rapidly and indeterminately, requiring leaders to adapt, interpret, and strategically integrate new technologies into their organizations.

    University of Sydney: 2025 Skills...
    Indeterminate Technology Shift
    Technology is evolving rapidly and indeterminately, requiring leaders to adapt, interpret, and strategically integrate new technologies into their organizations.
    Impact Areas Business Strategy, Digital Transformation, Innovation
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Industry-Specific Software Adoption
    • AI-Driven Transformation
    • BI
    • EAM
    • ERP
    • PLM
    • Business & Commerce
    • Emerging Technology

    Companies are increasingly recognizing the value of industry-specific software solutions, particularly for ERP, PLM, EAM, and BI, to drive revenue growth.

    Aptean: F&B industry report UK&I...
    Industry-Specific Software Adoption
    Companies are increasingly recognizing the value of industry-specific software solutions, particularly for ERP, PLM, EAM, and BI, to drive revenue growth.
    Impact Areas BI, EAM, ERP, PLM
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Innovation Investment Downturn
    • Navigating Global Uncertainty
    • Emerging Economies
    • Global economy
    • R&D
    • Venture capital
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Global innovation investment experienced a significant downturn in 2023, reversing the boom of 2020-2022.

    WIPO: Global innovation index 2024
    Innovation Investment Downturn
    Global innovation investment experienced a significant downturn in 2023, reversing the boom of 2020-2022.
    Impact Areas Emerging Economies, Global economy, R&D, Venture capital
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Innovation Super Cycle
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Artificial Intelligence
    • Big Data
    • Computing
    • Economic Growth
    • Energy Transition
    • Productivity
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    The pace of technological innovation is accelerating, driven by converging technologies like AI, Big Data, and decreasing computing costs.

    Julius Bar: Secular outlook 2025
    Innovation Super Cycle
    The pace of technological innovation is accelerating, driven by converging technologies like AI, Big Data, and decreasing computing costs.
    Impact Areas Artificial Intelligence, Big Data, Computing, Economic Growth, Energy Transition, Productivity
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Intense Market Competition
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Business Models
    • Customer service
    • Product Development
    • Supply Chain Management
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior.

    ECIIA: Asia Pacific risk in...
    Intense Market Competition
    Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior.
    Impact Areas Business Models, Customer service, Product Development, Supply Chain Management
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Intensified Competition
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Cloud Computing
    • Media and Entertainment
    • Telecommunications
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Telecoms face increasing competition from cloud providers, OTT platforms, and other technology companies, requiring strategic partnerships and innovative service offerings.

    Infosys: Telecom industry outlook
    Intensified Competition
    Telecoms face increasing competition from cloud providers, OTT platforms, and other technology companies, requiring strategic partnerships and innovative service offerings.
    Impact Areas Cloud Computing, Media and Entertainment, Telecommunications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Digital Platforms, Emerging Technology
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