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Trends Categories Digital Platforms

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Digital Platforms 192
Brands & Advertising 360
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Emerging Technology 367
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Patient-Centric Healthcare
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Healthcare Delivery
    • Patient Care
    • Pharmaceutical Marketing
    • Business & Commerce
    • Digital Platforms
    • Health & Wellness

    The patient experience is becoming paramount, with a focus on improving every touchpoint along the patient journey.

    ASPID: Trends pharma 2025
    Patient-Centric Healthcare
    The patient experience is becoming paramount, with a focus on improving every touchpoint along the patient journey.
    Impact Areas Healthcare Delivery, Patient Care, Pharmaceutical Marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Health & Wellness
  • Partnership Gold Rush
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content Licensing
    • Generative AI
    • Media Consumption
    • Platform Partnerships
    • Streaming Services
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.

    Dentsu: The year of impact...
    Partnership Gold Rush
    Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.
    Impact Areas Content Licensing, Generative AI, Media Consumption, Platform Partnerships, Streaming Services
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Partnership Gold Rush
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content Licensing
    • Generative AI
    • Streaming Services
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.

    Dentsu: The year of impact...
    Partnership Gold Rush
    Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.
    Impact Areas Content Licensing, Generative AI, Streaming Services
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Digital Platforms, Emerging Technology, Media & Information
  • Outbound Engagement with Creators
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Building
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.

    Hootsuite: Social trends 2025
    Outbound Engagement with Creators
    Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.
    Impact Areas Community Building, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Organic Product Placement
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Digital Advertising
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising.

    Sked Social: Trends Report 2025
    Organic Product Placement
    Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising.
    Impact Areas Content creation, Digital Advertising, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Open-Source Trend Reporting
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Knowledge Management
    • Market Research
    • Trend Forecasting
    • Business & Commerce
    • Digital Platforms
    • Media & Information

    Collaborative trend analysis is gaining traction, with an emphasis on open access and community contribution.

    Karma: 2025
    Open-Source Trend Reporting
    Collaborative trend analysis is gaining traction, with an emphasis on open access and community contribution.
    Impact Areas Knowledge Management, Market Research, Trend Forecasting
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Media & Information
  • Open Mobile Ecosystems
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • App Stores
    • Mobile Game Development
    • Mobile Gaming
    • Business & Commerce
    • Digital Platforms
    • Government & Politics

    Mobile app ecosystems are becoming more open due to regulatory changes, allowing for alternative app marketplaces and payment methods.

    Newzoo: Global Games Market Report
    Open Mobile Ecosystems
    Mobile app ecosystems are becoming more open due to regulatory changes, allowing for alternative app marketplaces and payment methods.
    Impact Areas App Stores, Mobile Game Development, Mobile Gaming
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Government & Politics
  • Non-Game App Spending Soars
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Entertainment
    • Photo & Video
    • Productivity
    • Social Networking
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.

    Sensor Tower: State of mobile...
    Non-Game App Spending Soars
    Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.
    Impact Areas Entertainment, Photo & Video, Productivity, Social Networking
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Niche Power
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Partnerships
    • Community Building
    • Content creation
    • Influencer marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.

    Dentsu: The year of impact...
    Niche Power
    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.
    Impact Areas Brand Partnerships, Community Building, Content creation, Influencer marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Niche Fandom Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Building
    • Content creation
    • Social Media
    • Culture
    • Digital Platforms
    • Media & Information

    Smaller, niche fandoms are thriving on platforms like YouTube, fostering dedicated communities around specific interests.

    YouTube: Trends fandom report 2024
    Niche Fandom Growth
    Smaller, niche fandoms are thriving on platforms like YouTube, fostering dedicated communities around specific interests.
    Impact Areas Community Building, Content creation, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
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