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Trends Categories Digital Platforms

Your trends

Digital Platforms 192
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Digital Brand Building
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Management
    • Digital Advertising
    • Marketing Strategy
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.

    Meta: Rethinking media mix effectiveness
    Digital Brand Building
    Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.
    Impact Areas Brand Management, Digital Advertising, Marketing Strategy
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Digital Fundraising Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Donor engagement
    • Fundraising
    • Online giving
    • Business & Commerce
    • Digital Platforms
    • Finance & Money

    Digital fundraising continues to gain traction as donors increasingly prefer online giving methods.

    HubSpot: Nonprofit marketing and fundraising...
    Digital Fundraising Growth
    Digital fundraising continues to gain traction as donors increasingly prefer online giving methods.
    Impact Areas Donor engagement, Fundraising, Online giving
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Finance & Money
  • Digital Media Dominance
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising spending
    • Content consumption habits
    • Media industry strategies
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Digital media consumption continues to surpass traditional media, with the gap widening over time.

    PwC: Global entertainment & media...
    Digital Media Dominance
    Digital media consumption continues to surpass traditional media, with the gap widening over time.
    Impact Areas Advertising spending, Content consumption habits, Media industry strategies
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Digital Services Drive Revenue
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Automotive
    • Customer service
    • Software
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    OEMs are seeking new revenue streams through digital services, but face challenges in offering valuable features and bridging the gap between technology and customer needs.

    Publicis Sapient: Guide to next...
    Digital Services Drive Revenue
    OEMs are seeking new revenue streams through digital services, but face challenges in offering valuable features and bridging the gap between technology and customer needs.
    Impact Areas Automotive, Customer service, Software
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Digital-First B2B Buying
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • B2B Marketing
    • Customer Experience
    • Sales
    • Business & Commerce
    • Digital Platforms

    B2B buying is increasingly digital, demanding personalized, omnichannel experiences.

    B2B Group: B2B media in...
    Digital-First B2B Buying
    B2B buying is increasingly digital, demanding personalized, omnichannel experiences.
    Impact Areas B2B Marketing, Customer Experience, Sales
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms
  • Entertainment and Escapism
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Messaging
    • Content creation
    • Influencer marketing
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Social media is transforming into a primary entertainment hub, blurring lines with traditional entertainment and prioritizing engaging, often comedic, content.

    TheNetworkOne: Social media marketing trends...
    Entertainment and Escapism
    Social media is transforming into a primary entertainment hub, blurring lines with traditional entertainment and prioritizing engaging, often comedic, content.
    Impact Areas Brand Messaging, Content creation, Influencer marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Entrepreneurial Globalization
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Cross-border Collaboration
    • International Trade
    • Market Expansion
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Digitalization is facilitating cross-border collaboration and expansion for entrepreneurs, enabling them to reach global markets.

    EY: 10 tendencias emprendimiento 2025
    Entrepreneurial Globalization
    Digitalization is facilitating cross-border collaboration and expansion for entrepreneurs, enabling them to reach global markets.
    Impact Areas Cross-border Collaboration, International Trade, Market Expansion
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Eroding Institutional Trust
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Corporate Social Responsibility
    • Geopolitics
    • Public Relations
    • Business & Commerce
    • Digital Platforms
    • Government & Politics

    Declining trust in institutions, ideas, and geopolitical stability is creating a volatile environment that demands new leadership approaches.

    University of Sydney: 2025 Skills...
    Eroding Institutional Trust
    Declining trust in institutions, ideas, and geopolitical stability is creating a volatile environment that demands new leadership approaches.
    Impact Areas Corporate Social Responsibility, Geopolitics, Public Relations
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Business & Commerce, Digital Platforms, Government & Politics
  • Escape the Algorithm
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • E-commerce
    • Entertainment
    • Social Media
    • Travel
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    Consumers are seeking authentic experiences and rejecting algorithmic curation, leading to a resurgence of human-driven discovery and curated content.

    Foresight Factory: Trending 2025
    Escape the Algorithm
    Consumers are seeking authentic experiences and rejecting algorithmic curation, leading to a resurgence of human-driven discovery and curated content.
    Impact Areas E-commerce, Entertainment, Social Media, Travel
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Evolving B2B Events
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Engagement
    • Event Marketing
    • Lead Generation
    • Business & Commerce
    • Digital Platforms

    B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.

    B2B Group: B2b media in...
    Evolving B2B Events
    B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.
    Impact Areas Customer Engagement, Event Marketing, Lead Generation
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms
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