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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • High-Tech Meets Digital Detox
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Hospitality
    • Technology
    • Wellness
    • Consumer Attitudes
    • Digital Platforms
    • Travel & Tourism

    Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.

    Hilton: 2025 trends report
    High-Tech Meets Digital Detox
    Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.
    Impact Areas Hospitality, Technology, Wellness
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Digital Platforms, Travel & Tourism
  • Creative Disruption on Social
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Branding
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands are prioritizing creativity over rigid brand consistency on social media to entertain audiences and drive engagement.

    Hootsuite: Social trends 2025
    Creative Disruption on Social
    Brands are prioritizing creativity over rigid brand consistency on social media to entertain audiences and drive engagement.
    Impact Areas Branding, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Responsible Consumption Mainstream
    • Values-Driven Consumption
    • Consumer Behavior
    • environmental sustainability
    • Manufacturing
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Responsible consumption, renewal, and repair are gaining traction as consumers prioritize value, longevity, and reduced waste.

    Gensler: Design forecast 2025
    Responsible Consumption Mainstream
    Responsible consumption, renewal, and repair are gaining traction as consumers prioritize value, longevity, and reduced waste.
    Impact Areas Consumer Behavior, environmental sustainability, Manufacturing, Retail
    Themes Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
  • Tech-Driven Personalized Hospitality
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Hospitality
    • Technology
    • Tourism
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    The hospitality industry is transforming towards highly personalized, immersive experiences that resonate with guests through sensory journeys and technology.

    Gensler: Design forecast 2025
    Tech-Driven Personalized Hospitality
    The hospitality industry is transforming towards highly personalized, immersive experiences that resonate with guests through sensory journeys and technology.
    Impact Areas Hospitality, Technology, Tourism
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Flexible and Participatory Brands
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Community Engagement
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.

    Gensler: Design forecast 2025
    Flexible and Participatory Brands
    To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.
    Impact Areas Branding, Community Engagement, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Synthetic Humans Emergence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer service
    • Education
    • Healthcare
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    AI-powered synthetic humans are transforming digital interactions by creating more engaging and personalized experiences.

    Globant: Tech trends 2025
    Synthetic Humans Emergence
    AI-powered synthetic humans are transforming digital interactions by creating more engaging and personalized experiences.
    Impact Areas Customer service, Education, Healthcare, Marketing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Invisible Experiences
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Augmented Reality
    • Human-Computer Interaction
    • Mobile Networks
    • Wearable Technology
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    AI is becoming seamlessly integrated into our lives, creating invisible and empathetic human-technology interactions.

    Globant: Tech trends 2025
    Invisible Experiences
    AI is becoming seamlessly integrated into our lives, creating invisible and empathetic human-technology interactions.
    Impact Areas Augmented Reality, Human-Computer Interaction, Mobile Networks, Wearable Technology
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Immersive Brand Experiences
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Branding
    • Consumer Behavior
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers.

    Gensler: Design forecast 2025
    Immersive Brand Experiences
    Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers.
    Impact Areas Branding, Consumer Behavior, Marketing, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Younger Buyers’ Influencer Reliance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Influencer marketing
    • Marketing
    • Sales
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.

    Forrester: Predictions 2025 B2B sales
    Younger Buyers’ Influencer Reliance
    Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.
    Impact Areas Influencer marketing, Marketing, Sales
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Social Retreat to Niche
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Building
    • Marketing
    • Social Media
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    People are moving away from mainstream social media towards smaller, interest-based communities.

    Garden Media Group: 2025 garden...
    Social Retreat to Niche
    People are moving away from mainstream social media towards smaller, interest-based communities.
    Impact Areas Community Building, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
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