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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Kaleidoscopic Worldview
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Messaging
    • Cultural Norms
    • Political Discourse
    • Social Values
    • Consumer Attitudes
    • Culture

    Individuals are embracing fluidity and rejecting absolute truths, leading to a more nuanced and multifaceted understanding of the world.

    Juan Isaza: Tendencias 2025
    Kaleidoscopic Worldview
    Individuals are embracing fluidity and rejecting absolute truths, leading to a more nuanced and multifaceted understanding of the world.
    Impact Areas Brand Messaging, Cultural Norms, Political Discourse, Social Values
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture
  • Testosterone Fury
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Gender Relations
    • Political Polarization
    • Social Activism
    • Workplace Dynamics
    • Consumer Attitudes
    • Culture

    A growing tension between men and women is emerging, fueled by shifting social dynamics and perceived threats to traditional masculinity.

    Juan Isaza: Tendencias 2025
    Testosterone Fury
    A growing tension between men and women is emerging, fueled by shifting social dynamics and perceived threats to traditional masculinity.
    Impact Areas Gender Relations, Political Polarization, Social Activism, Workplace Dynamics
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Culture
  • Micro Happiness
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Consumer Behavior
    • Lifestyle Trends
    • Marketing Strategies
    • Mental Health
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Individuals are finding joy in small, everyday moments and redefining happiness on their own terms.

    Juan Isaza: Tendencias 2025
    Micro Happiness
    Individuals are finding joy in small, everyday moments and redefining happiness on their own terms.
    Impact Areas Consumer Behavior, Lifestyle Trends, Marketing Strategies, Mental Health
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Lifestyle
  • Culture-Driven Reach
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Brand strategy
    • Marketing Campaign Development
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    True cultural power comes from connecting with audiences on a deeply personal level, transcending mere platform reach.

    Jack Morton: 5 cultural truths...
    Culture-Driven Reach
    True cultural power comes from connecting with audiences on a deeply personal level, transcending mere platform reach.
    Impact Areas Audience Engagement, Brand strategy, Marketing Campaign Development
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Experiential Retail Resurgence
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Beauty
    • Customer service
    • Fashion
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Despite the growth of online shopping, in-person retail experiences remain highly valued by consumers, driving demand for expert advice and social interaction.

    John Lewis: Shop Live Look...
    Experiential Retail Resurgence
    Despite the growth of online shopping, in-person retail experiences remain highly valued by consumers, driving demand for expert advice and social interaction.
    Impact Areas Beauty, Customer service, Fashion, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes
  • AI-Powered Personalized Tech
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Consumer Electronics
    • Fashion
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    AI is rapidly integrating into personal technology, from laptops with embedded NPUs to smart mirrors that offer personalized fashion advice.

    John Lewis: Shop Live Look...
    AI-Powered Personalized Tech
    AI is rapidly integrating into personal technology, from laptops with embedded NPUs to smart mirrors that offer personalized fashion advice.
    Impact Areas Consumer Electronics, Fashion, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Sustainable and Secondhand
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Fashion
    • Luxury Goods
    • Retail
    • Sustainability
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Growing environmental awareness and cost-consciousness are driving demand for sustainable products and a surge in the secondhand market.

    John Lewis: Shop Live Look...
    Sustainable and Secondhand
    Growing environmental awareness and cost-consciousness are driving demand for sustainable products and a surge in the secondhand market.
    Impact Areas Fashion, Luxury Goods, Retail, Sustainability
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
  • De-Influencing Rise
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • E-commerce
    • Influencer marketing
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.

    McKinsey: Intersect 2025: The future...
    De-Influencing Rise
    Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.
    Impact Areas Advertising, E-commerce, Influencer marketing, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Experiential Consumption
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • E-commerce
    • Fintech
    • Retail
    • Social Commerce
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences.

    McKinsey: Intersect 2025: The future...
    Experiential Consumption
    Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences.
    Impact Areas E-commerce, Fintech, Retail, Social Commerce
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Platform Magnetism & Pluralism
    • The Power of Community and Connection
    • Digital Strategy
    • Platform Development
    • Social Media Marketing
    • Consumer Attitudes
    • Digital Platforms

    While established platforms maintain a strong hold, platform usage varies across demographics and countries, creating a fragmented social media landscape.

    McKinsey: Intersect 2025: The future...
    Platform Magnetism & Pluralism
    While established platforms maintain a strong hold, platform usage varies across demographics and countries, creating a fragmented social media landscape.
    Impact Areas Digital Strategy, Platform Development, Social Media Marketing
    Themes The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms
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