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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Optimistic Brand Advocacy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Purpose
    • Corporate Social Responsibility
    • Long-Term Strategy
    • Social impact
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.

    Red Antler: 2025 State of...
    Optimistic Brand Advocacy
    In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.
    Impact Areas Brand Purpose, Corporate Social Responsibility, Long-Term Strategy, Social impact
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Durability as New Luxury
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Behavior
    • Marketing
    • Product Design
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.

    Red Antler: 2025 State of...
    Durability as New Luxury
    In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.
    Impact Areas Consumer Behavior, Marketing, Product Design, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Ubiquitous Artificial Intelligence
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Content creation
    • Customer service
    • Marketing
    • Media
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    AI is rapidly becoming integrated into all aspects of media and consumer experiences, driving personalization and emotional connection.

    Publicis Media: Future FWD 2025
    Ubiquitous Artificial Intelligence
    AI is rapidly becoming integrated into all aspects of media and consumer experiences, driving personalization and emotional connection.
    Impact Areas Content creation, Customer service, Marketing, Media
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • Digital Services Drive Revenue
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Automotive
    • Customer service
    • Software
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    OEMs are seeking new revenue streams through digital services, but face challenges in offering valuable features and bridging the gap between technology and customer needs.

    Publicis Sapient: Guide to next...
    Digital Services Drive Revenue
    OEMs are seeking new revenue streams through digital services, but face challenges in offering valuable features and bridging the gap between technology and customer needs.
    Impact Areas Automotive, Customer service, Software
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Empowered Dealerships
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Automotive Retail
    • Customer Experience
    • Sales
    • Business & Commerce
    • Consumer Attitudes

    Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to enhance customer experience and drive sales.

    Publicis Sapient: Guide to next...
    Empowered Dealerships
    Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to…
    Impact Areas Automotive Retail, Customer Experience, Sales
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes
  • Customer-Centric Innovation
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Automotive
    • Customer Experience
    • Innovation
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    OEMs need to prioritize customer experience and adopt data-driven decision-making to accelerate innovation and build customer loyalty.

    Publicis Sapient: Guide to next...
    Customer-Centric Innovation
    OEMs need to prioritize customer experience and adopt data-driven decision-making to accelerate innovation and build customer loyalty.
    Impact Areas Automotive, Customer Experience, Innovation
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • EV Adoption Journey
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Automotive
    • Consumer Behavior
    • Sustainability
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Despite the hype, EV adoption faces challenges related to cost, convenience, and charging infrastructure. OEMs need to address these concerns and provide clear value propositions to drive wider adoption.

    Publicis Sapient: Guide to next...
    EV Adoption Journey
    Despite the hype, EV adoption faces challenges related to cost, convenience, and charging infrastructure. OEMs need to address these concerns and provide clear value propositions…
    Impact Areas Automotive, Consumer Behavior, Sustainability
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Declining Customer Loyalty
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Banking
    • Food Service
    • Hospitality
    • Internet Service Providers
    • Retail
    • Utilities
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.

    Qualtrics: 2025 Consumer Trends Report
    Declining Customer Loyalty
    Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after…
    Impact Areas Banking, Food Service, Hospitality, Internet Service Providers, Retail, Utilities
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Back to Basics CX
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • All industries
    • Business & Commerce
    • Consumer Attitudes

    Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.

    Qualtrics: 2025 Consumer Trends Report
    Back to Basics CX
    Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.
    Impact Areas All industries
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Gen Z Activism Evolves
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand marketing
    • Politics
    • Social Activism
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.

    PION: Youth trends report 2024
    Gen Z Activism Evolves
    Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.
    Impact Areas Brand marketing, Politics, Social Activism
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
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