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Trends Categories Business & Commerce

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Business & Commerce 795
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Creative Process Complexity
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Creative Agencies
    • Marketing Operations
    • Workflow Management
    • Brands & Advertising
    • Business & Commerce

    While crucial, the creative process is becoming more complex, hindering marketers' ability to achieve desired outcomes.

    MMA: The state of creative...
    Creative Process Complexity
    While crucial, the creative process is becoming more complex, hindering marketers' ability to achieve desired outcomes.
    Impact Areas Creative Agencies, Marketing Operations, Workflow Management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce
  • Creative In-Housing Growth
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Creative Agencies
    • In-House Creative Teams
    • Talent Acquisition
    • Brands & Advertising
    • Business & Commerce

    Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.

    MMA: The state of creative...
    Creative In-Housing Growth
    Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.
    Impact Areas Creative Agencies, In-House Creative Teams, Talent Acquisition
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Creative ROI Measurement Gap
    • Authenticity and Transparency Reign Supreme
    • Budget Allocation
    • Marketing Analytics
    • Performance Measurement
    • Brands & Advertising
    • Business & Commerce

    Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.

    MMA: The state of creative...
    Creative ROI Measurement Gap
    Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.
    Impact Areas Budget Allocation, Marketing Analytics, Performance Measurement
    Themes Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce
  • Fiscal Policy Dominance
    • Navigating Global Uncertainty
    • Economic Growth
    • Government Debt
    • Interest rates
    • Private sector investment
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    Government spending and borrowing are increasingly driving market dynamics, overshadowing monetary policy.

    NatWest: The year ahead 2025
    Fiscal Policy Dominance
    Government spending and borrowing are increasingly driving market dynamics, overshadowing monetary policy.
    Impact Areas Economic Growth, Government Debt, Interest rates, Private sector investment
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Resurgent Protectionism
    • Navigating Global Uncertainty
    • Global Trade
    • Inflation
    • International Relations
    • Supply Chains
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Global trade is facing increasing headwinds from protectionist measures, impacting supply chains and potentially exacerbating inflation.

    NatWest: The year ahead 2025
    Resurgent Protectionism
    Global trade is facing increasing headwinds from protectionist measures, impacting supply chains and potentially exacerbating inflation.
    Impact Areas Global Trade, Inflation, International Relations, Supply Chains
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Trump’s Economic Nationalism
    • Navigating Global Uncertainty
    • Global Trade
    • Inflation
    • International Relations
    • US economy
    • US monetary policy
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    The return of Donald Trump to the US presidency signals a renewed focus on economic nationalism, with potential implications for global trade, fiscal policy, and monetary policy.

    NatWest: The year ahead 2025
    Trump’s Economic Nationalism
    The return of Donald Trump to the US presidency signals a renewed focus on economic nationalism, with potential implications for global trade, fiscal policy, and…
    Impact Areas Global Trade, Inflation, International Relations, US economy, US monetary policy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Monetary Policy Uncertainty
    • Navigating Global Uncertainty
    • Currency markets
    • Economic Growth
    • Inflation
    • Interest rates
    • Business & Commerce
    • Finance & Money

    Central banks are navigating a complex environment, balancing inflation concerns with the impact of fiscal policy and geopolitical risks.

    NatWest: The year ahead 2025
    Monetary Policy Uncertainty
    Central banks are navigating a complex environment, balancing inflation concerns with the impact of fiscal policy and geopolitical risks.
    Impact Areas Currency markets, Economic Growth, Inflation, Interest rates
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Cross-Platform PC Growth
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Console Gaming
    • Game Development
    • PC Gaming
    • Business & Commerce
    • Entertainment

    Cross-platform releases are becoming more common, significantly benefiting PC gaming.

    Newzoo: Global Games Market Report
    Cross-Platform PC Growth
    Cross-platform releases are becoming more common, significantly benefiting PC gaming.
    Impact Areas Console Gaming, Game Development, PC Gaming
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • AI Skills Gap Emerging
    • AI-Driven Transformation
    • Career Advancement
    • Education
    • Hiring
    • Talent Development
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    AI skills are becoming increasingly important for hiring and career advancement, creating a new skills gap.

    Microsoft: 2024 Work Trend Index...
    AI Skills Gap Emerging
    AI skills are becoming increasingly important for hiring and career advancement, creating a new skills gap.
    Impact Areas Career Advancement, Education, Hiring, Talent Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Rise of the AI Power User
    • AI-Driven Transformation
    • Innovation
    • Leadership
    • Productivity
    • Work Habits
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced.

    Microsoft: 2024 Work Trend Index...
    Rise of the AI Power User
    A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced.
    Impact Areas Innovation, Leadership, Productivity, Work Habits
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
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