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Trends Categories Business & Commerce

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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Right-Sizing Single-Player Games
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • AAA Games
    • Game Design
    • Game Development
    • Business & Commerce
    • Entertainment

    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.

    Newzoo: Global Games Market Report
    Right-Sizing Single-Player Games
    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.
    Impact Areas AAA Games, Game Design, Game Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Entertainment
  • Open Mobile Ecosystems
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • App Stores
    • Mobile Game Development
    • Mobile Gaming
    • Business & Commerce
    • Digital Platforms
    • Government & Politics

    Mobile app ecosystems are becoming more open due to regulatory changes, allowing for alternative app marketplaces and payment methods.

    Newzoo: Global Games Market Report
    Open Mobile Ecosystems
    Mobile app ecosystems are becoming more open due to regulatory changes, allowing for alternative app marketplaces and payment methods.
    Impact Areas App Stores, Mobile Game Development, Mobile Gaming
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Government & Politics
  • Community-Driven Early Access
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Management
    • Game Development
    • PC Gaming
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Early access is becoming a crucial tool for community management, allowing developers to refine games based on player feedback.

    Newzoo: Global Games Market Report
    Community-Driven Early Access
    Early access is becoming a crucial tool for community management, allowing developers to refine games based on player feedback.
    Impact Areas Community Management, Game Development, PC Gaming
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Creative Importance Surge
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Marketing
    • Media
    • Brands & Advertising
    • Business & Commerce

    Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.

    MMA: The state of creative...
    Creative Importance Surge
    Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.
    Impact Areas Advertising, Marketing, Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce
  • Creative Process Complexity
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Creative Agencies
    • Marketing Operations
    • Workflow Management
    • Brands & Advertising
    • Business & Commerce

    While crucial, the creative process is becoming more complex, hindering marketers' ability to achieve desired outcomes.

    MMA: The state of creative...
    Creative Process Complexity
    While crucial, the creative process is becoming more complex, hindering marketers' ability to achieve desired outcomes.
    Impact Areas Creative Agencies, Marketing Operations, Workflow Management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce
  • Creative In-Housing Growth
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Creative Agencies
    • In-House Creative Teams
    • Talent Acquisition
    • Brands & Advertising
    • Business & Commerce

    Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.

    MMA: The state of creative...
    Creative In-Housing Growth
    Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.
    Impact Areas Creative Agencies, In-House Creative Teams, Talent Acquisition
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Creative ROI Measurement Gap
    • Authenticity and Transparency Reign Supreme
    • Budget Allocation
    • Marketing Analytics
    • Performance Measurement
    • Brands & Advertising
    • Business & Commerce

    Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.

    MMA: The state of creative...
    Creative ROI Measurement Gap
    Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.
    Impact Areas Budget Allocation, Marketing Analytics, Performance Measurement
    Themes Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce
  • Fiscal Policy Dominance
    • Navigating Global Uncertainty
    • Economic Growth
    • Government Debt
    • Interest rates
    • Private sector investment
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    Government spending and borrowing are increasingly driving market dynamics, overshadowing monetary policy.

    NatWest: The year ahead 2025
    Fiscal Policy Dominance
    Government spending and borrowing are increasingly driving market dynamics, overshadowing monetary policy.
    Impact Areas Economic Growth, Government Debt, Interest rates, Private sector investment
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Trump’s Tariff Uncertainty
    • Navigating Global Uncertainty
    • Economic Growth
    • Global Trade
    • Inflation
    • International Relations
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    The potential for increased tariffs under the new Trump administration introduces significant uncertainty and downside risks to global trade and economic growth.

    Mercer: Economic and market outlook...
    Trump’s Tariff Uncertainty
    The potential for increased tariffs under the new Trump administration introduces significant uncertainty and downside risks to global trade and economic growth.
    Impact Areas Economic Growth, Global Trade, Inflation, International Relations
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • China’s Growth Uncertainty
    • Navigating Global Uncertainty
    • Chinese economy
    • Commodity markets
    • Global economy
    • Trade
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    China's growth outlook is uncertain, with ongoing challenges in the property sector and weak consumer confidence, requiring effective stimulus measures.

    Mercer: Economic and market outlook...
    China’s Growth Uncertainty
    China's growth outlook is uncertain, with ongoing challenges in the property sector and weak consumer confidence, requiring effective stimulus measures.
    Impact Areas Chinese economy, Commodity markets, Global economy, Trade
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
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