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Trends Categories Brands & Advertising

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Brands & Advertising 360
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Type Against Homogeny
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Branding
    • Graphic Design
    • Typography
    • Visual Communication
    • Brands & Advertising
    • Culture

    In response to visual homogeneity, brands are embracing playful, subversive, and expressive typography that breaks conventions and reflects brand identity.

    D&AD: Trend report
    Type Against Homogeny
    In response to visual homogeneity, brands are embracing playful, subversive, and expressive typography that breaks conventions and reflects brand identity.
    Impact Areas Branding, Graphic Design, Typography, Visual Communication
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Culture
  • Localized Impact: Action Over Words
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Trust
    • Community Development
    • Corporate Social Responsibility
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.

    D&AD: Trend report
    Localized Impact: Action Over Words
    Brands are moving beyond purpose-driven campaigns to impact-driven initiatives that deliver tangible, sustainable solutions for local communities.
    Impact Areas Brand Trust, Community Development, Corporate Social Responsibility, Sustainability
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • The Human Toolkit: Craft Resurgence
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Animation
    • Design
    • Filmmaking
    • Illustration
    • Production
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity.

    D&AD: Trend report
    The Human Toolkit: Craft Resurgence
    Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity.
    Impact Areas Animation, Design, Filmmaking, Illustration, Production
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Elevating the Everyday: Relatable Stories
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Audience Engagement
    • Brand Storytelling
    • Filmmaking
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.

    D&AD: Trend report
    Elevating the Everyday: Relatable Stories
    Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.
    Impact Areas Advertising, Audience Engagement, Brand Storytelling, Filmmaking
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Gen Z Values Authenticity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Brand strategy
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes

    Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.

    DCDX: Gen Z's top 25...
    Gen Z Values Authenticity
    Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.
    Impact Areas Advertising, Brand strategy, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Anti-AI Marketing Movement
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Technology
    • Brands & Advertising
    • Consumer Attitudes

    Brands are leveraging anti-AI sentiment to build trust and differentiate themselves by highlighting human creativity.

    McKinsey: Contagious IQ download 2024
    Anti-AI Marketing Movement
    Brands are leveraging anti-AI sentiment to build trust and differentiate themselves by highlighting human creativity.
    Impact Areas Advertising, Branding, Technology
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Brand Magnetism Attracts Gen Z
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Competitive Strategy
    • Customer Loyalty
    • Market Share
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z.

    DCDX: Gen Z's top 25...
    Brand Magnetism Attracts Gen Z
    Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z.
    Impact Areas Brand Building, Competitive Strategy, Customer Loyalty, Market Share
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Marketing with Real People
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Consumer Behavior
    • Brands & Advertising
    • Consumer Attitudes

    Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.

    McKinsey: Contagious IQ download 2024
    Marketing with Real People
    Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.
    Impact Areas Advertising, Branding, Consumer Behavior
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Creator Marketing ROI Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Brand strategy
    • Marketing
    • Brands & Advertising
    • Business & Commerce

    Creator marketing is driving significantly higher ROI than traditional digital advertising, leading to increased investment and strategic shifts.

    Creator IQ: The state of...
    Creator Marketing ROI Dominance
    Creator marketing is driving significantly higher ROI than traditional digital advertising, leading to increased investment and strategic shifts.
    Impact Areas Advertising, Brand strategy, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Content-First Creator-Led Future
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Strategy
    • Creator Economy
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.

    Creator IQ: The state of...
    Content-First Creator-Led Future
    The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.
    Impact Areas Content Strategy, Creator Economy, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
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