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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • TikTok Volatility Persists
    • Navigating Global Uncertainty
    • Advertising
    • E-commerce
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.

    Kolsquare: Trends report 2025
    TikTok Volatility Persists
    Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.
    Impact Areas Advertising, E-commerce, Social Media Marketing
    Themes Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • TikTok Shop Explosive Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • E-commerce
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok Shop has emerged as a major e-commerce force, leveraging its entertainment platform to drive significant sales growth.

    Coefficient Capital: Consumer trends 2025
    TikTok Shop Explosive Growth
    TikTok Shop has emerged as a major e-commerce force, leveraging its entertainment platform to drive significant sales growth.
    Impact Areas Advertising, E-commerce, Retail, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • TikTok Remains Unbanned
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Digital Marketing
    • Social Media
    • US-China relations
    • Brands & Advertising
    • Cybersecurity
    • Government & Politics

    Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025.

    Forrester: Predictions 2025 B2C CX
    TikTok Remains Unbanned
    Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025.
    Impact Areas Digital Marketing, Social Media, US-China relations
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Cybersecurity, Government & Politics
  • TikTok Nonprofit Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Social Media Marketing
    • Youth outreach
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.

    HubSpot: Nonprofit marketing and fundraising...
    TikTok Nonprofit Growth
    TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.
    Impact Areas Audience Engagement, Social Media Marketing, Youth outreach
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • TikTok Drives Culture
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Digital Advertising
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Culture
    • Digital Platforms

    TikTok's dominance as Gen Z's preferred platform makes it a crucial space for brands to build magnetism and engage with this demographic.

    DCDX: Gen Z's top 25...
    TikTok Drives Culture
    TikTok's dominance as Gen Z's preferred platform makes it a crucial space for brands to build magnetism and engage with this demographic.
    Impact Areas Content creation, Digital Advertising, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Digital Platforms
  • TikTok as Search Engine
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Gen Z
    • Search Engine Optimization
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.

    Digital Voices: The State of...
    TikTok as Search Engine
    Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.
    Impact Areas Brand Discovery, Gen Z, Search Engine Optimization, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • TikTok as Relevance Engine
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Digital Advertising
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.

    WARC: TikTok unlocking business impact...
    TikTok as Relevance Engine
    TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.
    Impact Areas Brand Discovery, Digital Advertising, Social Media Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • The Power of Trust
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Building
    • Consumer Behavior
    • Marketing communication
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.

    Ipsos: Global trends 10th anniversary...
    The Power of Trust
    In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
    Impact Areas Brand Building, Consumer Behavior, Marketing communication
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • The Human Toolkit: Craft Resurgence
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Animation
    • Design
    • Filmmaking
    • Illustration
    • Production
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity.

    D&AD: Trend report
    The Human Toolkit: Craft Resurgence
    Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity.
    Impact Areas Animation, Design, Filmmaking, Illustration, Production
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • The Good Old Days: Nostalgia Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Marketing
    • Product Design
    • Brands & Advertising
    • Consumer Attitudes

    Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.

    The Drawing Arm: Trend report...
    The Good Old Days: Nostalgia Marketing
    Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.
    Impact Areas Advertising, Branding, Marketing, Product Design
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
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